social media for tourism businesses
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Social Media for Tourism Businesses
Bastrop County TourismMarch 26, 2015
Get these slides here::http://sarahtpage.com/BastropCountyTourism/
Heads in Beds
Types of Markets
• External (visitors)
• Internal (residents)
• Partners (local stakeholders)
“The fact that we’re building on hospitality, retail and entertainment,
where people come in and spend money here, that enables us to keep a
lower property tax rate for the residents,” Grapevine Economic
Development Manager Dan Truex said. “The citizens can enjoy a high quality
of services, and at the same time have a low tax rate.”
“The city has not raised tax rates since 1996 and has even lowered
them at times,” Truex said.
Something for Everyone
Be Unique. Be Yourself.
Be Weird.
What makes Bastrop County
unique?
Facebook Stats
• Almost 1.4 billion active users
• Average user is connected to 70 pages
• Smartphone mobile users check Facebook an average of 14 times a day
• Over 1.9 billion users access Facebook from amobile device
Source: IDC; expandedramblings.com
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload comments, photos, and video
• When fans engage you on your page, their activity shows up in the News Feeds of their friends
– This can prompt others to check out your page and your business!
Cover PhotoProfile
Photo
Like Button
Composer
Pinned Post
Page Features
Grow Your Fanbase
Find Helpful Resources
NEW! Facebook Call to Action Button
• Available call to action text includes:
– Book Now
– Contact Us
– Use App
– Play Game
– Shop Now
– Sign Up
– Watch Video
NEW! Facebook Call to Action Button
NEW! Facebook Call to Action Button
NEW! Facebook Call to Action Button
NEW! Facebook Call to Action Button
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
FacebookCover Photo as Advertising
Source: Mari Smith
Is Facebook Right for You?
• 71% of Internet users are on Facebook
• 77% of women use Facebook vs 66% of men
• Age• Ages 18-29 = 87%• Ages 30-49 = 73%• Ages 50-64 = 63%• Ages 65+ = 56%*
• Race/Ethnicity• White = 71%• Black = 67%• Hispanic = 73%
• Geography• Urban = 71%• Suburban = 72%• Rural = 69%
Source: Pew Research Center
Where To Find Content and Save Time Doing It
1. Curate
Keep current with blogs using Feedly
Develop a bookmarking system to save and share content
Set up and use Google Alerts
Develop and use Twitter Lists
Start a Flickr Group and automate your photo searches
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
Automate your photo searches
2. Let Others Do the Work for You
Try Photo Repost
Feature Brand Advocates
Best Practices
1. Develop a strategy
First, Some Questions
1. Can you describe your business/organization?
2. What are your goals?a. Generate sales
b. Brand enthusiasm
c. Loyalty
3. What is your relationship with your audience?a. Awareness
b. Interest
c. Action
d. Advocacy
Source: Jay Baer (http://convinceandconvert.com)
More Questions
4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?
(Hint: Where is your audience?)7. How will you be human (what is your
“voice”)?8. How will you know when/if you’re
successful?
Source: Jay Baer (http://convinceandconvert.com)
2. Stick to a schedule
• Check Facebook 3 times per day – no more than 5 minutes each time
• Check Twitter 3 times per day – 2-3 minutes each time
• Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each
• Source content (Google Alerts, etc.) – 10 minutes per day
3. Plan: Build and use a content calendar
4. Schedule posts in advance
Scheduling on Facebook
1
2
Scheduling on Facebook
4
3
Scheduling on Facebook
5
What Do You Want To Try?
Thank You!Questions?
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Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://sarahtpage.comsarah@sarahtpage.com
512.914.8873
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