social media for personal branding and career advancement

SocialMediaforPersonalBrandingandCareerAdvancement

LizNeeley,@lizneeleyMónicaFeliú-Mójer,@moefeliuYaiharaFor;sSan;ago,@yfor;ss

Thursday,October28th,2015SACNASNa;onalConferenceNa;onalHarbor,Maryland

#SACNAS2015

WorkshopAgenda•  Firstpart:

–  ImportanceofSocialMedia– SocialMediaBasics– CareerAdvancement– PersonalBranding

•  Secondpart:– Panel:Challengesandopportuni;es

ImportanceofSocialMedia•  Ac;vevoice•  Bridgetoopportuni;es•  AccessConnec;ons/Networking/Collaborators•  ProfessionalBrand•  Findcommuni;es•  Beingpresent•  MakesyouabeWercommunicator

Todaywewillfocuson:

Tweet, retweet and engage with us!

YaiharaFor;s-San;ago,PhD

@yfor;ss

MónicaFeliú-Mójer,PhD

@moefeliu

LizNeeley,MS

@lizneeley

Image credit: CC BY-NC 2.0 Tamsin Mar9n

@ = username

# = hashtag = favorite

= retweet

Image credit: CC BY-NC 2.0 Jus9n Baeder

CareerAdvancement:Crea7ngContent

•  Developavoice•  Makeitaboutyourniche/exper;se•  Engagewithfollowers,expertsandinfluen;alpeople

•  Understandtrends(#’s)•  Sharecontentfromreputablesources/people

CareerAdvancement:Finding/Crea7ngCommuni7es

•  Findcommuni;esofinterest– #BLACKandSTEM– #La;noandSTEM– #Na;veScience– #WomeninSTEM

•  Counterisola;on•  Strengthinnumbers

CareerAdvancement:Networking

•  Visibility•  Youcouldbeiden;fyasacontentexpert•  Invita;ontoevents•  Giveyouaccesstootherprofessionals

– Accountability

CareerAdvancement:Connec7ngwithOpportuni7es

•  Speakingengagements•  Partoftheconvofromafar•  Learnaboutresourcesfaster•  Learnaboutwhatotherprofessionalsaredoing– Conferences,fellowships,fundingopportuni;es

Personal/ProfessionalBranding

•  Greatwaytoshowyourcommunica;onskills•  Gecngknownatconferences

– SACNASisagreatplacetostart!•  Manyjobs,andlabshavetwiWeraccounts•  Replicateyourbrandiden;tyfromplaformtoplaform

TwiWerE;queWe

Bemindfulofyourposts• Privacy,privacy,privacy• Keepitclassy• Googleyourself• Beyourowneditor

Feliú-Mójer tweets in Spanish and English

Swears occasionally

Harvard graduate a passionate advocate for

STEM, diversity and education

Co-leads organization engaging Hispanic

scientists with science education and communication

Find/followInfluencersandLeaders

Scien;stsandcoolpeopletoengageonTwiWer

GroupExerciseGroupsof4-5Answeranddiscusstheques;onsbelow:• Whatdoyouwanttogetoutofsocialmedia?• Howcouldyoureachthatgoalstar;ngtoday?

Iwanttostarttoday,whatshouldIdo?

•  StartatSACNAS– Usethe#SACNAS2015– Findsocialmediastreetteam– Lookforspeakersatsessionsandmainevents(Keynote,etc..)

– GettheconferenceApp

Take;metorespond,don’tjustreact!

Havefun!