social media for food professionals
Post on 12-Sep-2014
1.121 Views
Preview:
DESCRIPTION
TRANSCRIPT
BEYOND POINT OF SALE Social media for restaurant pros: food for thought Clo Willaerts (@bnox) #vision2014 27 January 2014
POSIOSPOSIOS
About.me/clo
POSIOSPOSIOS
Books
POSIOS
the good the bad the ugly
POSIOS
the good
POSIOS
Leaders of the pack
POSIOS
The World’s Greatest Pizza Contest
POSIOS
Helen’s Recipes
POSIOS
#comodomenu
POSIOS
the bad
POSIOS
Negative customer reviews
POSIOS
Hipsters taking pictures of their food
POSIOS
the ugly
POSIOS
Rats in Taco Bell (2007)
POSIOS
Snot in Domino’s Pizza (2009)
POSIOS
What are they up to?
POSIOSPOSIOS
trends tactics tips
POSIOSPOSIOS
trends tactics tips
POSIOSPOSIOS
Visual
POSIOSPOSIOS
Most reblogged on Tumblr
POSIOSPOSIOS
Pinterest: popular categories
Confidential - © 2012
POSIOSPOSIOS
Pinterest: dream food & recipes
POSIOSPOSIOS
Most pinned on Pinterest
POSIOSPOSIOS
Instagram: amateur food photography
POSIOSPOSIOS
Instagram foodie accounts
POSIOSPOSIOS
Mobile first
POSIOSPOSIOS
Vine videos
POSIOSPOSIOS
Foursquare recommendations
POSIOSPOSIOS
Google Search
POSIOSPOSIOS
trends tactics tips
POSIOSPOSIOS
Food rock stars
POSIOSPOSIOS
A picture is more worth...
POSIOSPOSIOS
Give them something to talk about
POSIOSPOSIOS
Work with influentials
POSIOSPOSIOS
Case: McDonald's Belgium vs the Brussels Girl Geeks
POSIOSPOSIOS
Wifi vs reviews
Confidential - © 2012
POSIOSPOSIOS
Passionate pro
POSIOSPOSIOS
trends tactics tips
POSIOSPOSIOSPOSIOSPOSIOS
Your site
Optimise for: search social mobile
POSIOSPOSIOSPOSIOSPOSIOSPOSIOSPOSIOS
Final tips
1) be findable 2) be likeable 3) be shareable
top related