social media for clinical trial professionals
Post on 29-Jun-2015
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Tina Avanzato Chiodo
Principal Consultant
GCP Works LLC
gcpworks.com
What is Social Media?
“Social media is a shift in how we get our information. It used to be that we would wait for the paper boy to throw our news on the doorstep…
Now we get information, 24/7 and on the fly, from anywhere. Social media allows us to network, to find people with like interests, and to meet people who can become friends or customers.” - Gini Dietrich, Founder and CEO, Arment Dietrich
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What is Social Media?
“Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.” - Wikipedia
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Is Social Media Right For You?
1. Goals
2. Value
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6 Types of Social Media
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Source: Grahl, Tim. The 6 Types of Social Media. http://outthinkgroup.com/tips/the-6-types-of-social-media
6 Types of Social Media
1. Social networking – connecting with other people who have similar interests, backgrounds :: LinkedIn, Facebook
2. Microblogging – pushing out content to anyone who is subscribed :: Twitter
3. Media sharing – uploading and sharing pictures, videos :: YouTube
Source: Grahl. Tim. The 6 Types of Social Media. http://outthinkgroup.com/tips/the-6-types-of-social-media
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6 Types of Social Media
4. Bookmarking sites – saving, linking, tagging and managing links to Web resources :: Delicious, StumbleUpon
5. Social news – posting news items or links, allowing users to “vote” on item or link :: Digg
6. Blog comments – posting comments on author’s blog
Source: Grahl. Tim. The 6 Types of Social Media. http://outthinkgroup.com/tips/the-6-types-of-social-media
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Professional, personal Public or private Connections
Following: you follow other Twitter accounts
Followers: other Twitter accounts follow you
Not always mutual
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Who’s on Twitter?
More than 200 million active users* Government agencies: FDA, EMA, Health
Canada, MHRA, HHS, NIH, CDC
Clinical research sites and IRBs/ethics committees
Sponsor companies: pharma, biotech, medical device
*Source: Twitter. Celebrating #Twitter7. http://blog.twitter.com/2013/03/celebrating-twitter7.html
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Who’s on Twitter? (cont’d)
Service providers/resources: CROs, vendors, recruitment agencies, consultants, publishers
Hospitals, medical groups
Professionals who are tweeting but not on behalf of their employers
Patients
Journalists, analysts and more!
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What’s on Twitter?
Tweets:
Clinical research news, regulatory updates, clinical trial technologies, health care alerts
Links to industry news, journals, blogs, clinical trial regulations, GCP guidance, regulatory agency announcements, webinars
Experiences, perspectives, opinions
And everything else!
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Twitter Benefits
Education:
Sharing (pushing) valuable and timely information
Clinical research updates and trends Conferences and webinars Professional perspective
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Twitter Benefits (cont’d)
Education:
Access to valuable and timely information
Same as “pushed information” and more! Plus expand knowledge beyond your area of expertise.
Professional relationships, friendships
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Twitter Benefits (cont’d)
Networking within Twitter and beyond
Real-time communication
Career and business opportunities
Motivation and inspiration
Having fun
It’s free!
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Twitter Challenges
Finding your voice
Finding the right people, companies and agencies to follow
Finding the time
Don’t be discouraged!
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Professional profile
Mutual agreement to connect with colleagues, former co-workers, clients
Follow companies for updates
Join professional groups (you decide level of participation)
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LinkedIn:
Job postings, consulting opportunities
Recognize accomplishments of your connections
Announce professional news
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Questions, Comments, Connect
Twitter.com/GCPworks
@GCPworks
LinkedIn.com/in/TinaChiodo
Tina@gcpworks.com
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