social media for animal control agencies - moving beyond adoptable pets

SOCIAL MEDIA FOR ANIMAL CONTROL AGENCIESMoving beyond adoptable pets

REBECCA POLINGSOCIAL MEDIA COORDINATORDALLAS ANIMAL SERVICES

Dallas Animal Services1818 N. WestmorelandDallas, Texas 75212

342.51.245 Million

500,000

Square Miles

People

Dogs & Cats

Dallas Animal Services1818 N. WestmorelandDallas, Texas 75212

Intake

Live Release Rate

FTE

Budget

Housing Capacity

25,000-30,00050%98$9 Million650-700

1,852

April 2015March 2012

Forbes Magazine called WORD OF MOUTH“the most valuable form of advertising”

of consumers believe recommendations from friends and family over all forms of advertising.

of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012)

92%80%

of all internet users are now active on social media.

Facebook users. Facebook remains the most popular social network in the United States

72%1.15 Billion

Cell phones areEVERYWHERE

CARING SHARING TALKINGPeople are

About YOU!

WHO IS TELLING YOUR STORY?

WHAT CAN YOU DO?

START TELLING YOUR STORY TODAY!

THE MEDIA CAN BE YOUR FRIEND

ENFORCEMENT

GOOD GRAPHICS

FIRST RESPONDERS

BENTLEY’S STORY

CLEARING UP CONFUSION

BRAND IDENTITY

PROMOTE PROFESSIONALISM

WHEN THINGS GO WRONG

OWN IT

WE’RE NOT SCARY

FINAL THOUGHTS

Rebecca.Poling@DallasCityHall.com

Facebook.com/DallasAnimalServices

Twitter @DallasShelter