social media for agc highway and utility contractors
Post on 29-Oct-2014
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1
Selling Your Company or Your Project by Using
Social Media
Cordell M. Parvinhttp://www.cordellparvin.com
Social Media Overview
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Webpage
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The Challenge
Dr. Larry Richard, Hildebrandt International Studies of 18 Personality Traits of Lawyers Using the "Caliper Profile"
SkepticsLawyers are:
Autonomous
Lacking Social SkillsAbstract ReasonersImpatientLacking Resilience
Contractors
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0
10
20
30
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Five Kinds of Attitudes About Change
Early InnovatorsEarly AdaptorsSlow MajorityReluctant MajorityAntagonistic
What Has Changed-Then
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What Has Changed-Now
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What Has Changed-Now
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What Has Changed-Front Page News
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PERSONAL CONTACT
NEWSPAPER ARTICLES
TELEVISION PRESENTATION
RADIO
PUBLIC HEARINGS
1990’s/Early 2000’s PR Tools
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Branding
Social Media is 2010 Tool
Public RelationsBuilding
Relationships
Recruiting
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What is Social Media
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Social Media Types
Social Media Overview
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“It’s learning how to speak to your customers again and getting into the channels where they are, whether it’s Twitter, Facebook, whatever.”
On-Line Conversations
Scott MontyHead of Global
Social Media at Ford
Social Media Expands Reach
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Strong-Tie Buzz
Weak-Tie Buzz
Who is Using Social Media
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Why Use Social Media
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Who is Using Social Media
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Facebook Users Are Getting Older. Much Older
Why Use Social Media
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How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
Seth Godin
Politicians Use Social Media
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Politicians Use Social Media
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Politicians Use Social Media
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Why Use Social Media
Economical
Efficient
Effective
Engaging
Why Use Social Media
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Why Use Social Media
29Listen
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Listen - They Are Talking
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Listen - They Are Talking-Blog
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Listen - They Are Talking
34This is what
taxpayers pay for. . . Hard at work
We Hate Oshkosh’s Road Construction
And Posting Photos of You
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Listen - They Are Talking
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Listen - They Are Talking
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Listen - They Are Talking
And Spreading the Word
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Tool to Monitor What is Being Said
Listen - They Are Talking
How to Use Social Media
40Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Webpage
Educate and Communicate
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Marketing
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Connecting
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Connecting
How to Use Social Media
56Recruit
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Recruit
Recruit
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How to Use Social Media
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Build Community and Public Support
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Build Community and Public Support
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Build Community and Public Support
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INSERT
Build Community and Public Support
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Build Community and Public Support
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Build Community and Public Support
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Build Community and Public Support
Scholarship Program
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause
Create Public Evangelists
Build Community and Public Support
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Communicate with Employees
Instant Communication with Employees, Community
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Communicate with Employees
How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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Tying it Together
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Create Social Media Plan
Next Step
77Who is Your Audience?
Next Step
78What is Your Purpose?
Next Step
79What is Your Story?
Next Step
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Search Engine Optimization
Next Step
What Now
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82Making it Work Together
What Now
Company Website
Social Media Overview
83
Webpage
84Create Company Policy for Employees
What Now
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Selling Your Company or Your Project by Using
Social Media
Cordell M. Parvinhttp://www.cordellparvin.com
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