social media contests & sweepstakes

1

Coffee Bean Social Standing

Easy Social Media Contests to Stimulate Engagement

2

Coffee Bean Social StandingOutline1. Introduction to Social Media

• Q and A with audience and discussion

2. Examples of Great Twitter/FB sites & dangers of an IDLE Page• Examples of great Twitter/FB sites

3. Don’t be a LOSER! Host a party and give things away.• Twitter Contests• Facebook Contests

4. Promoting Your Pages and Contests• Offline Marketing Methods• Online Marketing Methods

3

Coffee Bean Social Standing

WhySocial Media?

4

Coffee Bean Social Standing

665,000,000 FACEBOOK USERS WORLDWIDE SOURCE: SOCIALBAKERS.COM

888,000+ PEOPLE JOIN FACEBOOK EVERY

SINGLE DAY

5

Coffee Bean Social Standing

50 million Tweets per day SOURCE: blog.twitter.com

600 Tweets per second

6

Coffee Bean Social Standing

50% CONSUMERS WHO AREMORE LIKELY TO BUY IFENGAGED VIA SOCIAL

SITESCHADWICK MARTINBAILEY, FEB 2010

7

Coffee Bean Social StandingWhat we’ve already done

But, are your Twitter and Facebook pages…

INTERACTIVE?

FUN?

STIMULATING?

PROMOTINGCONVERSATION?

USEFUL?

8

Coffee Bean Social StandingDANGERS of an idle page

• You’ll lose friends or followers• untweeps.com, mytweeple.com

• You’ll look “unofficial”• You’ll seem unfriendly or even uncool!

A guaranteed “Digital Depression.”

A feeling of helplessness, a dip in confidence levels, and low selfesteem caused when you are unfollowed, unlinked,

or unfriended on social media sites.

9

Coffee Bean Social StandingGetting people there

Linked from our websites

“Follow us on…”

Listed in our publications

Tweet Ticker

A widget that allows you to show (in a scrolling manner) multiple twitter feeds in one

place.

10

Coffee Bean Social StandingQ & A

• How many have a Facebook?• How many have a Twitter?• What do you most commonly use these for right now? (post

events, information, what else?)• How do you find friends/followers…how do they find you?• Does anyone do anything special to stimulate visitation to their

Twitter sites, or FB sites or to gain more friends or followers?• How many WANT more friends/followers?!

11

Coffee Bean Social StandingTwitter & Facebook Uses

• Promote Press Releases• Promote Blog Posts• Promote Campus Events• Promote Important Deadlines• Post Event Photos• Live-Tweet from Events

• Follow Current and Potential Students

• Answer Questions• Get Feedback• Find Out What Others Are

Saying About You• Put Yourself Into a

Conversation

12

Coffee Bean Social Standing

Examples of Great Twitter/FB sites

13

Coffee Bean Social StandingWayne Flete

14

Coffee Bean Social StandingSouthern Methodist University

15

Coffee Bean Social StandingUniversity of Salford

16

Coffee Bean Social StandingTexas A&M University

17

Coffee Bean Social StandingCalifornia Academy of Sciences

18

Coffee Bean Social Standing

Contests & Giveaways

19

Coffee Bean Social StandingDon’t Take My Word For it

• 50% More Fans When You Run Contests and Giveaways

• 82% of consumers are willing to give personal information for 100$ contest and giveaway

Source: Jupiter and Forrester Research

20

Coffee Bean Social StandingContests and Giveaways Are Tools

• Facebook and Twitter are the viral mechanisms.

21

Coffee Bean Social StandingThe Prize is very important

• The Prize: Think about the audience– iPad as the prize = cookie cutter

• The hook

• Keep the momentum going

22

Coffee Bean Social StandingContests

• Winners are selected by judges and public vote or a mix of both.

• Public vote can go viral.

23

Coffee Bean Social StandingVoting Mechanisms For Contests

• Facebook Voting Mechanisms• Comments• Likes

• Twitter Voting Mechanisms• Retweets• Hash Tag

24

Coffee Bean Social StandingOther Successful Variables To Implement

• Let users vote once a day

• Setup a clear timeline that creates incentive to enter

• Setup clear calls to actions

25

Coffee Bean Social StandingGiveaways

• Randomly choose winners

• Entry methods • Facebook Comments• Facebook Status updates• Tweets• Filling out a form hosted on Facebook

26

Coffee Bean Social StandingTwitter Contests Guidelines

1. Great contest + short deadline = Twitscoop love2. Unique phrase + retweeting contest = Visibility3. Twitter contest + your product as a prize = Big results4. Frequent $100 prizes beats one $500 prize5. Twitter contest + boring Twitter account = wasted effort6. Twitter contest + 1click participation = Big results7. Short tweet + retweeting contest = room to spread retweets8. Retweetable offer + reason to retweet = Viral

27

Coffee Bean Social Standing

28

Coffee Bean Social Standing

http://themify.me/blog/ipad-giveaway-and-celebrating-buy-1-get-1-deal

29

Coffee Bean Social Standing

30

Coffee Bean Social Standing

31

Coffee Bean Social Standing

32

Coffee Bean Social Standing

33

Coffee Bean Social Standing

Understanding Facebook

• For businesses, organizations, and public figures

• Users “like” a page

• One-way relationship

• No “like” limit

• Can send an update to fans

• Customized tabs

• For Individuals• Users can click “Add as Friend”• Friend limit of 5,000• Can send messages individually

or group messages up to 20 people

• No customized tabs allowed

Pages Profiles

34

Coffee Bean Social StandingFacebook Contests Guidelines• Do it to gain more fans• To increase awareness about events or new

policies/curriculum/etc.• Base on a milestone: “By the time we reach 5,000 fans, we

will give away a new Apple iPod Touch”• Use random.org to generate a winner• Have set rules beforehand• ‘Suggest to Friends’ feature on Pages• Use @ mentions on profiles for an additional entry• One day specials (free t-shirt to the first 20 facebook fans

who go into the Admissions Office)• Understand the Facebook rules for contests and giveaways

35

Coffee Bean Social StandingFacebook Contests Rules

• Cannot export email addresses or other personal information

• Can add multiple administrators to Facebook Pages

• Can have customized usernames (www.facebook.com/username)

• Can connect to Twitter (www.facebook.com/twitter)

• Use a third party application

• Don't call Facebook your partner

• no prize that promotes gambling tobacco gas etc

• Don't require a Facebook action to enter - you can make them ‘like’ to see your contest rules

36

Coffee Bean Social StandingFacebook Contest

37

Coffee Bean Social StandingContest and Giveaway Platforms

• Strutta• Wildfire• Votigo• Twideocontest

38

Coffee Bean Social StandingWildfire

• Great for small businesses• Starts at 5$ per campaign and goes up to 15$k for white

label

• WYSIWYG editor • Standard plan allows export of user info

39

Coffee Bean Social Standing

Promoting Your Contest Offline

40

Coffee Bean Social Standing

EXAMPLE:Write on our wall andpost a photo

Posted in offline magazine

41

Coffee Bean Social Standing

Promoting Your Contest Online

42

Coffee Bean Social StandingGo Multi channel

• #1 Rule to participation: Cross promote your contest through other platforms available to your brand

• Share it on your website blog, through email marketing, print ads, word of mouth, on TV, on the radio, on Youtube, Twitter, LinkedIn or any other plaftorm you deem appropriate, including Facebook ads

43

Coffee Bean Social StandingUse Fiverr

• Ask the community to promote your contest• Ask them to retweet your contest.• Ask them to add the contest to the twitter contest directories

44

Coffee Bean Social StandingStay Committed

• In order to have a successful online presence, you must update daily

• Schedule updates (socialoomph, Tweetdeck, HootSuite)

• Check what others are saying about you (socialmention.com, search.twitter.com)

• Respond to feedback and comments in a proactive manner

• Personalize and humanize your online presence

45

Coffee Bean Social Standing

Questions

CONTACT:www.highlyrelevant.comrex@highlyrelevant.com