social media class
Post on 17-Feb-2017
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Social MediaTHE WHAT AND HOW
Today we will…
Strategy Create a Facebook business page The What and How
Facebook Twitter Instagram Pinterest Hootsuite Snapchat
Strategy
Understand your goals. Create measurable objectives. Characterize your customers. Look at the competition. Develop your messages. Choose your channels. Build a content plan.
Step 1: Create a Page
Step 2: Local Business or Place
Step 3: Fill in Your Information
1 2 3
Step 4: Continue fill in Your Information
This is your personal page, you are not an establishment, you are a person.
Step 5: Setting-up
Step 6: Add your Connection Location
Congratulations, You Have a Facebook Business Page!
Tips for Running a Successful FB Business Page
Professional, recent picture. Use an engaging cover photo. Respond to comments. Promote your page! Fill out your “About” section – visitors want to know who you are!
Note - the same rules apply here as with your business cards:• Office number and Cell number• Keller Williams name must be
in the title
Content, Content, Content
Post three times a day; one photo/video, one text, one link: Post photos and videos to your page timeline.
They are proven to be the most engaging types of content. Post written content – avoid making them too long! Promote lead-gen and non-lead-gen content.
Ex: Link to an interesting article you just read. Include a regular weekly feature: The Wednesday Comic,
the Friday Recipe, etc. Engage! Ask questions, offer polls, invite comments.
Why Use Twitter?
Connect with customers. Branding. Drive traffic to your website. Stay on top of your market segment.
Use Twitter search and find out what people are saying. Expand your audience and influence.
Reach customers by using #’s.
OK, What Is a Hashtag?
# Searchable link
Organize content No spaces allowed! P.S. @ before a person’s Twitter
Handle will tweet at them directly
Tips for Twitter
Keep your name easy to type and remember Use a headshot for your profile picture. Have a complete bio so people know who you are and what you
do. Search for keywords – i.e. “buy a house” – in your area and reply
to that person’s tweet. Once is enough, you don’t want to be pushy!
# Brand one!
Short and Sweet - Remember, you only have 140 characters.
Why Use Instagram?
Connect to your Facebook account – instant picture post for the day!
Top brands’ Instagram posts generated a per-follower engagement rate of 4.21% That’s 58 times more engagement per follower than Facebook and
120 times more engagement than Twitter! It personalizes you.
Tips for Instagram
Follow your followers back. Post about once a day. Keep it professional and fun. Use trends.
#TransformationTuesday #ThrowBackThursday #SelfieSunday
Use your branded #.
Why Use Pinterest? The half-life of a Pinterest pin is
1,600 times longer than a Facebook post.
Pinterest was the fastest growing social network in 2014.
Pinterest Tips Include your name and official website on your profile page. Connect your Facebook and Twitter profiles for increased visibility. Personalize the description, don’t haphazardly re-pin!
Mention your business name in your comment. Put a link to your website in every description.
Check the source before you pin. Create multiple, different boards. Pin useful content.
Especially things to do with homes – i.e. renovations, curb appeal, etc. Follow other users. Don’t pin dump! Track re-pins, say thanks.
Why Use Hootsuite?
Social Media Management System Multiple streams in one place
Schedule posts FREE Tracking reports Easy
What is Snapchat?
A video messaging application The videos and photos last a brief amount of time and then
disappear Snaps: photos or videos Snapback: A reply to a snap Story: A snap you can broadcast to followers that stays live for 24
hours
Why Use Snapchat?
Engage and interact with potential clients Because the snaps disappear, you have the viewers’ undivided
attention while they are looking at the snap There are 6 billion video views per day Reach millennials Increase your internet presence
How To Use Snapchat in Real Estate
Real estate is very visual, videos and photos are everything! Record a tour through a listing Snap a picture of a house Does your listing have a great view from the porch? Snap it! Did you come across some cool home gadget while running
errands? Snap and add to your story YouTube how it works Follow @DUSTINBROHM
Congratulations!
You are now a Social Media Master!
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