social media breakfast: paul nazareth - linkedin

@UinvitedU

Not a digital resume

A digital handshake hello

1. Only have 1 profile

2. Complete profile

3. Professional photo

4. Summary section is key!

5. Three recommendations

6. Make sure your profile is 100% complete

7. Clear invitation requests

8. Grow your network, constantly

9. Virtual reality = Reality reality

10. Groups & Answers!

11. Keep in touch!!

2011 Words identified by LinkedIn as clichés on profiles

DON’T DO THIS!!!

1. People you already know well. 2. People worked with in the past. 3. People you know professionally. 4. Sector leaders, professional heroes or teachers.

Follow your gut: Stranger danger!

• Employees• Volunteers• Board members• Fans!• OWN your sector

Leave the job information for resume

• 3 to 5 recommendations minimum• Best way to get is to give them!• Be authentic, focus on value• Recommend person not company

Close the deal

Paperwork made easy!

Testimonial /evidence

Goal to buy services – long/short term

Education:Purchase options

Establish : credibility/connection

• This is not Facebook• Limit your time on LI• Have a timer! • Start with 10 mins a week• Grow your network organically

Don’t forget!

Meeting name badges

Business cards

Email signature

Company website

Business @Work

$80,000+ avg income2 million company pages116, 000 nonprofit pages72% of users 25 – 54

*Nov 2011

500 million135 M4 M Canada

< Out of Date

Suggestions not strategy >

@UinvitedU

Thank you for your time,

contact me any time.

Paul C. NazarethManager, Philanthropic Advisory

ServicesScotia Private Client Group

Instructor, Planned GivingGeorgian College