social media b2b get started guide

a checklist to get started

B2B guide

SOCIAL MEDIA 2011

www.market-up.com Created by @DonnaMLehman

Best Practices

Use them together for effective connected messages

1LinkedIn

2Facebook

3Twitter

Link Your Profile to Your Company Page

Network, evangelize, advertise

1LinkedIn

Your Company Page is your company's profile of record on LinkedIn and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.

It's the central hub for your brand.Through your Company Page, you can manage all facets of your brand: your company brand, your employment brand and your product brand. It's your engagement tool.Bring your brand to life by showcasing your most glowing recommendations, your standout products, your best employees, your company culture and hiring practices. It's how you grow your business virally & through word of mouth.Let your employees and customers become brand ambassadors and spread the word about your company through network-aware testimonials and recommendations.

LinkedIn Company Pages

Use

Lin

kedI

n Se

ction

sWhat information to include?• Build your professional profile and use the sections to add

expertise. • Be sure to find the correct company name.• Add your company domain email address to your profile –

and respond to the verification email from LinkedIn.

You can add more than one email address. Make sure you use a company

domain and verify it when the email comes from LinkedIn.

Link

edIn

Com

pany

Pag

eHow to connect?• Reach out to customers and add them to your personal

network first. • Send them a message to check out the company page.• Request a recommendation for your Products & Services

from your connection/s.

Request recommendations from connections in your network.

Cont

ribut

e Co

nten

tWhat to contribute?• Send update stories to the Company Page admin• Post links to the page and references in your own profile

updates.• Join relevant LinkedIn groups –ask and answer questions.

Join industry groups. Post questions and answers

What are LinkedIn Company Pages?http://marketing.linkedin.com/solutions/company-pages/products-tab.php

Why are employee names not showing on Company Page? http://www.youtube.com/watch?v=CKyAAeGiIAo

What are Product & Services Tabs in Company Page?http://www.youtube.com/watch?v=K5lta1c2XqE

More LinkedIn FAQs & Tips

2 Share Your Stories

Like, post, comment, link

2Facebook

• ‘Like’ your Customers & Partners• ‘Like’ your Associations/Affiliations• ‘Like’ Localities – like cities where you work• Friend each other – and dialogue• Make comments and answer questions• Share: stories, photos, charity activities, the

weather

It’s about team work, and sharing will get you more followers and more connectivity.

Collaboration

Face

book

Pro

file

What information to include?• When entering your Employer: find the actual employer

page and highlight/copy that exact name to paste into your profile.

• Like your Company Page – and Share it with other co-workers, customers, associations and groups.

Like your company page, and share it.

Face

book

Com

men

ting

What should I post?• Comment on postings on the Company page. • Upload photos and share links.• Talk to each other on the FB page – it builds interest and

traffic.• Post comments on Customers and Associations pages.

Upload photos and links and share with your network.

Once everything is connected – post once on Facebook and that will automatically post to Twitter, which gets picked up automatically by LinkedIn on the Company page.

Great efficiency, right?

Cool feature

3 Share stories & info

Login from anywhere!

3Twitter

Twitt

er 1

01Creating your account• Complete your profile, with a picture, links to your

company site, customized background, and a description of what you’ll be tweeting.

Twitt

er F

ollo

win

gWho and how to follow?• Follow your own contacts, clients and associations.• Check out who they follow and who’s following them – good source for

gaining new followers. • Do a search for experts in your field who are tweeting. • Read the tweets of those you follow and search for tweets on

keywords relevant to your product or service. • Twitter client applications such as TweetDeck are useful for organizing

your Twitter feeds.

Twitt

er F

ollo

wer

sHow to engage and interact?• Tweet a couple times a day. Focus on relevant content.• Share interesting links – and shorten them with Bit.ly

or other URL shortening app.• Retweet (RT) relevant content.• The symbol # on Twitter is known as a hashtag. Use

them with keywords to connect with customers.

It’s about engaging with others.

Nurture. Measure. Adjust.

You are the host of an ongoing conversation. Treat everyone you talk with as an important guest. Everyone is entitled to respect.

Interact, gauge reaction, ask questions, give honest answers. Listen. Provide.

» Check out the many mobile apps App Store, Android Apps

» Access Twitter, FB, LI while on the road, on site.

» Submit ‘iReport’ photos or comments

» Use FourSquare to ‘check in’

Access Anywhere

Donna LehmanPresident, MarketUP

dlehman@market-up.com

B2B guide

SOCIAL MEDIA 2011

www.market-up.com Created by @DonnaMLehman

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Content contributed by:LinkedIn, Facebook, Twitter

Client example: HAR-BRO Emergency Services & Restoration