social media audit - grocery stores
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Social Media AuditGrocery Stores
1
• This is a Social Media Audit of the South African
Grocery Stores.
• The time frame of the Social Media Audit was from
21st December 2013 – 20th January 2014.
• The Social Media Channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of the
Grocery Stores : Engagement, Fan Growth and
Mentions.
Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Grocery and Convenience stores ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1. Pick n Pay
2. Shoprite
3. Spar
4. Woolworths
5. Checkers
6. Fruit & Veg
7. Makro
8. Game
Pick n Pay C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA potential Reach
Time Frame: 22 December – 21 January
253 168
76512
70151
37135
17 915
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Fan Growth
u
Time Frame: 22 December – 21 January
Pick n Pay C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
T
P
Number of Followers Following
@PicknPay Mentions “Pick n Pay” mentions
Twitter Age Number of Tweets
Influencer Score
Q
Time Frame: 22 December – 21 January
Pick n Pay M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Growth
8%
7%
6%
6%
5%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
Time Frame: 22 December – 21 January
Pick n Pay M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Shoprite C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA potential Reach
Time Frame: 22 December – 21 January
220 309
108008410
7200 7 150
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Fan Growth
u
Time Frame: 22 December – 21 January
Shoprite C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
T
P
Number of Followers Following
@Shoprite_SA Mentions “Shoprite SA” mentions
Twitter Age Number of Tweets
Influencer Score
Q
Time Frame: 22 December – 21 January
Follower Growth
Shoprite M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
14%
6%
5%
5%
5%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
Time Frame: 22 December – 21 January
Shoprite M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
MySpar C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA potential Reach
Time Frame: 22 December – 21 January
210 354
1 091
1 077790 666
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Fan Growth
u
Time Frame: 22 December – 21 January
MySpar C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA potential Reach
Time Frame: 22 December – 21 January
292 162
2 748
2 319
1 855 1 648
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Fan Growth
u
Time Frame: 22 December – 21 January
Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
T
P
Number of Followers Following
@Woolworths_SA Mentions “Woolworths” mentions
Twitter Age Number of Tweets
Influencer Score
Q
Time Frame: 22 December – 21 January
Follower Growth
Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7%
6%
6%
6%
5%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
Time Frame: 22 December – 21 January
Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Checkers C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA potential Reach
Time Frame: 22 December – 21 January
172 185
2 7482 319
1 855 1 648
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Fan Growth
u
Time Frame: 22 December – 21 January
Checkers C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
T
P
Number of Followers Following
@CheckerSA Mentions “Checker SA” mentions
Twitter Age Number of Tweets
Influencer Score
Q
Time Frame: 22 December – 21 January
Follower Growth
Checkers M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
9%
7%6%
5%
4%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
Time Frame: 22 December – 21 January
Checkers M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Fruit & Veg City C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA potential Reach
Time Frame: 22 December – 21 January
47 320
204
173153 149
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Fan Growth
u
Time Frame: 22 December – 21 January
Fruit & Veg City C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
T
P
Number of Followers Following
@FruitVegCity Mentions “Fruit & Veg City” mentions
Twitter Age Number of Tweets
Influencer Score
Q
Time Frame: 22 December – 21 January
Follower Growth
Fruit & Veg City M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7%
6%
6%
6%
5%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
Time Frame: 22 December – 21 January
Fruit & Veg City C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Makro C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA potential Reach
Time Frame: 22 December – 21 January
132 161
646
433365 364
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Fan Growth
u
Time Frame: 22 December – 21 January
Makro C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
T
P
Number of Followers Following
@Makro_SA Mentions “Makro” mentions
Twitter Age Number of Tweets
Influencer Score
Q
Time Frame: 22 December – 21 January
Follower Growth
Makro M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
8%
7%5%
4%
4%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
Time Frame: 22 December – 21 January
Makro M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Game C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA potential Reach
Time Frame: 22 December – 21 January
43 015
1093
936529 461
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Fan Growth
u
Time Frame: 22 December – 21 January
Game C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
T
P
Number of Followers Following
@WinwithGame Mentions “Game” mentions
Twitter Age Number of Tweets
Influencer Score
Q
Time Frame: 22 December – 21 January
Follower Growth
Game M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
8%
5%5%
4%
4%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
Time Frame: 22 December – 21 January
Game M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of C Fansy
Time Frame: 22 December – 21 January
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
C Fans in South Africay
Time Frame: 22 December – 21 January
Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Engagement rate C t
Time Frame: 22 December – 21 January
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of M followersu
Time Frame: 22 December – 21 January
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of M Mentionsu
Time Frame: 22 December – 21 January
Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• Pick n Pay is the Grocery Store with the most
Facebook Fans.
• Game is the Grocery Store with the least
Facebook Fans.
• The most engaging Grocery Store on Facebook
is Shoprite .
• The least engaging Grocery Store on Facebook
is Fruit & Veg City .
Time Frame: 22 December – 21 January
Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• Woolworths is the Grocery Store with the most
Twitter Followers.
• Fruit & Veg City is the Grocery Store with the
least Twitter Followers.
• The Grocery Store with the most @ mentions is
Woolworths.
• Pick n Pay is the most active Grocery Store on
Twitter.
Time Frame: 22 December – 21 January
• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet or post.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.
Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 22 December – 21 January
END
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