social media as business development for architects and architectural designers

OVERVIEW1. Social media’s role in increasing word of mouth

2. Can social media assist architectural designers with their business development?

3. Misconceptions about social media

4. How to make social media work for your business

5. Tips for pain free social media

6. The EBOSS Challenge

60%of business comes from word of mouth for builders and designers

Over

Word of mouthclients are 16% more

profitable than advertising

How to make social media work for your business as an

architectural designer

Like Follow Invite

Build wide networks from current and past clients and colleagues

Network interaction

What is your expertise?

Misconceptions About Social Media

I am already online. I have a website.#1

I am already online. I have a website.

#2 Architectural Designers don’t show off, we don’t push our work down people’s throats.

#1

#1 I am already online. I have a website.

#2 Architectural Designers don’t show off, we don’t push our work down people’s throats.

#3 Social media is only for IT people, not normal people.

#1 I am already online. I have a website.

#2 Architectural Designers don’t show off, we don’t push our work down people’s throats.

#3 Social media is only for IT people, not normal people.

#4 Social media is only for stuck up, opinionated egos with too much time in their hands.

#1 I am already online. I have a website.

#2 Architectural Designers don’t show off, we don’t push our work down people’s throats.

#3 Social media is only for IT people, not normal people.

#4 Social media is only for stuck up, opinionated egos with too much time in their hands.

#5 I am already too busy.

So how can social media work for architectural

designers?

How about…

Diana Blake Design

Whangamata

Est. 1998

LTD Architectural

Silverdale

Est. 2008

Let’s meet Diana as a potential client would on Facebook

So what do we know about Diana?

The region she specialises in

Her design influences and inspirations

Her “oeuvre” and expertise

And that she does kick arse work!

And others like her work and style!

Let’s meet Joe as a potential client would on LinkedIn. What do we know about him?

His regional expertise

His design influences and inspirations

His “oeuvre” and expertise

He knows his stuff and he has a lot of experience for a man who looks so youthful!

So does social media work?

• Established practice’s focus and core competencies

• Prospects, clients and colleagues now have a clear understanding of their work

• New people interested in their work

• Positive feedback from current clients and past clients have re-engaged

• Proactively created word of mouth

• Taken time, but no money down

Diana and Joe have:

So can social media work for architectural

designers?

CompanyPage

Individual Individual or

company

Concentrate on one of these three. Those more comfortable digital technology might consider other mediums like blogging, Twitter and Instagram.

Create a full profile

Update and grow your network every 2-3 days by sharing, liking and posting content

Reciprocate with professionalsthrough comments

Tips for pain free social media that

works

Region Inspiration Experience

Focus on these three areas

Curate! Don’t always create!