social media and schools

eTwinning Professional Development Workshop

Schools and Social Media: Why and how should we create relevant and valuable content Ivan Ježík, Voices Bratislava, Slovakia May 16, 2013

eTwinning Professional Development Workshop

Three Big Questions 1) What Is Social Media? 2) Why Should School Use It? 3) How Should They Do So?

What Is Social Media?

I. real people producing and sharing content II. flavours are unique, original and authentic III. receive and provide various forms of feedback IV. brings people together – networking V. enhances prospect to build relationships

Social media is an opportunity to create and communicate with people that care.

Why Should Schools Use Social Media?

1 Communication with Stakeholders students, parents, teachers, ... daily information, events, results, reports, ... more effective – faster open and authentic – less formal

Why Should Schools Use Social Media?

Why Should Schools Use Social Media?

2 Public Relations

building and managing community reaching out to prospective students forming alumni groups – fundraising ... more effective than advertising

Why Should Schools Use Social Media?

Why Should Schools Use Social Media?

3 Competitive Advantage – Strong Brand

communicate vision and mission demonstrate and enhance values support visual identity build trust and respect ...

Why Should Schools Use Social Media?

Why Should Schools Use Social Media?

4 Professional Growth and Development 5 Student Engagement 6 Raise Social Status of Occupation ...

What Content Works Best?

1) relevant – school related 2) authentic – spontaneous 3) interesting – funny yet educational 4) engaging – informally expecting response 5) relationship building: show interest (thanks, wish, ...) establish trust (insider info, ...) respect and enjoy success of others value shared experiences (open day, ...) don’t worry to express vulnerability

What Content Works Best?

What Content Works Best?

What Content Works Best?

What Content Works Best?

What Content Works Best?

What Content Works Best?

What Content Works Best?

1) pictures – photos, posters, … 2) numbers – comparisons, scores, … 3) visual statements, info graphic, word clouds 4) stories 5) lists 6) interviews, instructions, confessions, … 7) quotes, stupid truths, … …

What Content Works Best?

What Content Works Best?

What Content Works Best?

What Content Works Best?

What Content Works Best?

What Content Works Best?

What Content Works Best?

Thank You for Your Attention

special thanks to Tomáš Herda who helped me to prepare this presentation

ivan.jezik@voices.sk www.linkedin.com/in/ivanjezik

What flavors will you make?