social media and public schools

www.bigfishmarket.com@DavidGerzof

Social Media & Public School

David Gerzof Richard

August 27, 2013

www.bigfishmarket.com@DavidGerzof

About.me/DavidGerzof

www.bigfishmarket.com@DavidGerzof

We Are Not Social Media Gurus

Nobody is. Except for Maybe Nonja…

www.bigfishmarket.com@DavidGerzof

Three Takeaways

1. Social Media is NOT NEW, the technology is. Understand new technologies, Don’t fear them.

2. Lessons we teach our children often don’t transfer to social media. Please Change That

3. Social Media is becoming more and more relevant for finding and getting into College

www.bigfishmarket.com@DavidGerzof

Social Media is Old

The Technology is New

www.bigfishmarket.com@DavidGerzof

What Makes Social Media So Different?

Traditional media: one-wayMarketing by Interruption & Intermission

Social media: two-wayMarketing by Permission

www.bigfishmarket.com@DavidGerzof

Two Way Communications Requires You to Listen

– Search.Twitter.com

– Facebook Search

– YouTube – Second Largest Search Engine

– Google Search Integrates Flickr, Twitter & Quora

– Yelp! Search

– Radian6, Social Radar,Scout Labs, Beevolve

www.bigfishmarket.com@DavidGerzof

3 E’s of Social Media

Experiment

Engage

Entertain

www.bigfishmarket.com@DavidGerzof

3 E’s: EntertainContent Should be “Sharable”

“Share Tactics”

• Compelling

• Humor

• Wit

• Politeness

• Uniqueness

• News

• Controversy

• Stories

www.bigfishmarket.com@DavidGerzof

Teach Your Children Well…

• Be nice

• Share

• Listen

• Don’t be self-centered

• Don’t lie

• Don’t bully

• When you are bullied,

know how to handle it

www.bigfishmarket.com@DavidGerzof

Getting into College

www.bigfishmarket.com@DavidGerzof

Getting the Facts

www.bigfishmarket.com@DavidGerzof

See Where it Will Take You

www.bigfishmarket.com@DavidGerzof

Social Media & Public School

9.27.13

David Gerzof Richard

Dave@BIGfishmarket.com

Thank You