social media and public involvement

Social Media and Public Involvement

APA VirginiaMay 2010

Ryan LinkProject Manager – Planning / Public Involvement

The face of communication is changing…

We need to keep up with the digital revolution

Social Media is an emerging tool for public involvement in transportation

… is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).

Social Media …

Social Media tools are the fastest growing mediums of communication on the Web

60%of Fortune 1000 Companies will use online

communities by 2010

Variety of Platforms

Flickr

Blogs

Blog

Variety of Platforms

Blogs

Blog

Variety of Platforms

Second Life

68%of State DOTs use either Facebook or Twitter

As applications expand, they become more relevant for public involvement.

The Conversation

Prism

There are many public involvement uses for social media

Discussion Boards / Blogs

Mass Outreach /

Notifications

Crowd Sourcing

Video / Photo Sharing

Virtual Meetings

Simulated Environments

Social Media Plan

More For 1604 Blogwww.morefor1604.com/wordpress

More For 1604 Facebook Pagewww.facebook.com/MoreFor1604

More For 1604 Twitter (@MoreFor1604)http://twitter.com/MoreFor1604

More For 1604 Flickr Photostreamwww.flickr.com/groups/morefor1604

More For 1604 Training Guideswww.morefor1604.com/training.html

More For 1604 “How-To” Handouts - www.morefor1604.com/training.html

More For 1604 Social Media ClassroomHeld During Public Scoping MeetingsOctober 2009

Driving 95 Social Mediawww.driving95.com

Crowdsourcing

Mobile Polling

Vote via Text, Twitter or Mobile

Lessons Learned

Need to have comprehensive social media plan.

“Care and Feeding” of site.

“Social” really means social!