social media analytics - barcamp jonesboro

SOCIAL MEDIA ANALYTICS

Abbi SilerTwitter: @abbisilerFacebook.com/local2socialabbi.siler@gmail.com

www.local2social.com

local2social

Facebook Insights

Facebook Pages: Insights

 •  Log-in to your Facebook

Account. • Go to your business page. • Scroll down left side of page. • Click "See All" under Insights

Box.  

Facebook Pages: InsightsTrends To WatchDon't just glance at this data! Take a closer look & APPLY!

What's Your Demographic?    Who's interacting on your page? Males?     Females? Both? How old are they?    These questions will help you understand how to address your fans/likers. Understanding your demographic helps you decide what content to share.

 Who's "Liking" Your Page?    The demographic of your fans may be different     than those who actually interact. This will help you deliver relevant info from your business.

Why Insights MatterMaking effective decisions based on your page's data.

Let’s Look At Facebook Insights

www.facebook.com

Twitter Analytic Tools Hootsuite- Let’s take a look at Stats for

a social media campaign & new additions to Stats!

TwitterGrader.com – created by HubSpot; gives you a score out of 100, can compare to other tweeters.

Klout – Let’s take a look at Klout & a few additions to Klout Labs (Bird Brain)

Tons of Paid Twitter Analysis Tools ( ie JitterJam.com )

The NEW Twitter New Layout Photo & Video Visibility Relative Content Suggestions …Tweet Analytics??!

Read: http://mashable.com/2010/09/23/twitter-real-time-analytics/

Website Stats vs Social Media Stats Compare your Google Analytics or

whatever site analytics you are using to your Social Media, not common spikes or dips.

Because these platforms and your site analytics have different algorithms its likely you will see some differences.

Don’t have analytics on your website? YOU NEED SOME!!!

Just Remember… While its important to note trends &

performance of your social media…DO NOT makes meeting a

number your ultimate goal!DO NOT lose your creative spark

just to get one more like.DO NOT get arrogant, or

depressed over the amount of likes or followers you have.

Most Importantly…It’s better to have 50

engaged followers who are sharing, Re-Tweeting, & commenting on your content than 5,000 inactive & uninterested followers who provide zero to your Tweet Stream or Facebook Page.

Thanks So Much!Find Me Online:

@abbisilerFacebook.com/

local2socialLinkedin.com/in/

abbisilerabbi.siler@gmai.comslideshare.net/

abbisiler www.local2social.com