social media

Social Media

South Padre Island 2009

Shaine Mata

Social Media 2009                            Shaine Mata

What is Social Media?

Social Media 2009                            Shaine Mata

Social Media 2009                            Shaine Mata

But it is also...

Social Media 2009                            Shaine Mata

And it is...

• discussion• sharing• digital word of mouth• an extension of you• a way to network

Social Media 2009                            Shaine Mata

What good is social media?

Why do I need social media?

Is it good for business?

Social Media 2009                            Shaine Mata

YES

Social Media 2009                            Shaine Mata

Social media is good for staying present in peoples' minds

Social Media 2009                            Shaine Mata

Social media is good for staying present in peoples' minds

You need social media because ads are being tuned out.

Social Media 2009                            Shaine Mata

Social media is definitely good for business.

Social Media 2009                            Shaine Mata

Social media is definitely good for business.

• low cost of entry• de-anonymizes your business• global reach• you only interact with people who want it• you don't need a rocket scientist to do it

Social Media 2009                            Shaine Mata

Social media is perfect for the hospitality and entertainment industries.

Social Media 2009                            Shaine Mata

Social media is perfect for the hospitality and entertainment industries.• people share experiences

Social Media 2009                            Shaine Mata

Social media is perfect for the hospitality and entertainment industries.• people share experiences• people prefer to deal with

friends

Social Media 2009                            Shaine Mata

Social media is perfect for the hospitality and entertainment industries.• people share experiences• people prefer to deal with

friends• cheaper than ads to people

who don't care

Social Media 2009                            Shaine Mata

Does this mean I can stop advertising?

Social Media 2009                            Shaine Mata

Does this mean I can stop advertising?

NO.

Social Media 2009                            Shaine Mata

Does this mean I can stop advertising?

NO.

Marketing still has its place.

Social Media 2009                            Shaine Mata

Social media can help brand and market your business.

YOU control social media marketing.

Social Media 2009                            Shaine Mata

Can I goof it up?

Social Media 2009                            Shaine Mata

Can I goof it up?

Royally

Social Media 2009                            Shaine Mata

Social Media Don'ts

• Don't spam

Social Media 2009                            Shaine Mata

Social Media Don'ts

• Don't spam• Don't ignore bad publicity. It does not

go away.

Social Media 2009                            Shaine Mata

Social Media Don'ts

• Don't spam.• Don't ignore bad publicity. It does not

go away.• Don't be evil.

Social Media 2009                            Shaine Mata

Social Media Don'ts

• Don't spam.• Don't ignore bad publicity. It does not

go away.• Don't be evil.• Don't outsource your presence.

Social Media 2009                            Shaine Mata

Contact Information

Shaine MataTwitter: @shaine

www.shainemata.net

956-205-0706google: shaine