social media 100a - the changing nature of influence
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Social Media: The Changing Nature of Influence
Sunday, January 16, 2011
Social Media: Why you should care
Sunday, January 16, 2011
#smphila
My Twitter name is: @jgibbard
and I also tweet for: @devinepowers
Sunday, January 16, 2011
Devine + Powers: A Quick Introduction
Public RelationsSocial Media
Issues Management
Sunday, January 16, 2011
Jeff Gibbard: A Quick Introduction
Geek
MBA
TwitterBlogger
Fan Pages
AppleDesign
Optimist
Communicator
Conversationalist
Participant
Thought Leader
Search
Marketing
Creative Problem Solver
Story-Teller
Social Media
iPhone Addict
GTD
Basketball
Philadelphia Eagles Fan
Yelper / FoodieLeadership
Right Brain / Left Brain
Wordpress
Lover of Gadgets
Sunday, January 16, 2011
Sunday, January 16, 2011
Death by Powerpoint: NOT what I want
Sunday, January 16, 2011
Agenda
+ Mystifying Social Media+ De-Mystifying Social Media+ Q & A
Sunday, January 16, 2011
Are you ready ?
Sunday, January 16, 2011
Here we go...
Sunday, January 16, 2011
Part I: Mystifying Social MediaSo we can demystify it later.
Sunday, January 16, 2011
The world has changedThe world is changing
Sunday, January 16, 2011
Social Media: Whatʼs the BIG DEAL?
Sunday, January 16, 2011
Social Media has removed the ‘Gatekeeper’
Print Radio Television
Sunday, January 16, 2011
Social Media has removed the ‘Gatekeeper’
+
Sunday, January 16, 2011
“The amount of information created by humankind from the dawn of civilization until 2003 is about 5 exabytes of data...
Sunday, January 16, 2011
...that same amount of information is created every two days in 2010, and the pace is increasing.”
-Eric Schmidt, CEO Google
Sunday, January 16, 2011
Participation has changed behavior
Sunday, January 16, 2011
Letʼs go...
Sunday, January 16, 2011
1995 2006
Sunday, January 16, 2011
1995 2006
Sunday, January 16, 2011
1995 2006
Sunday, January 16, 2011
2010
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What does that mean...?
Sunday, January 16, 2011
Conversations are happening
...
Are you listening?
Sunday, January 16, 2011
Conversations
+ People talking about your industry
+ People talking about your brand
+ People talking about your competitors
+ People looking for information & answers
Sunday, January 16, 2011
Conversations
+ People are writing experiences
+ People are writing opinions.
+ People are posting videos.
+ People are posting pictures.
Sunday, January 16, 2011
This is your new Marketing Department
Sunday, January 16, 2011
Marketing is, now, more than ever, about: INFLUENCE
Sunday, January 16, 2011
Trust
Influence
Sunday, January 16, 2011
90% of consumers online trust recommendations from people they know
70% trust opinions of unknown users. (Econsultancy, July 2009)
Sunday, January 16, 2011
95% of respondents indicated that they did not trust advertising.
8% trust what companies say about themselves.
(Michael Hulme of the Institute for Advanced Studies at Lancaster University)
Sunday, January 16, 2011
Would you TRUST a company like this?
+ Doesnʼt have a website+ Doesnʼt use email+ Doesnʼt have a phone
Sunday, January 16, 2011
Would you still buy from them?
Sunday, January 16, 2011
How did you even find them?
Sunday, January 16, 2011
should you participate in Social Media?
Sunday, January 16, 2011
should you participate in Social Media?
How
Sunday, January 16, 2011
Part II: Demystifying Social MediaIt’s really not difficult to be human
Sunday, January 16, 2011
My Social Media 101 Slide
My (simple) definition of Social Media:
The collection of technologies that enable anyone to share content online.
Sunday, January 16, 2011
Assumptions
+ You acquire new business by getting qualified leads
+ You convert a certain percentage of leads into business (Close Rate)
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The two options to get more business...
+ Get more leads+ Improve your close rate
Sunday, January 16, 2011
Listen Create
Measure
Sunday, January 16, 2011
ListeningThe first step to engaging
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Noise -vs- Opportunity
Your BrandYour Industry
Your CompetitorsMisc. Opportunity
Sunday, January 16, 2011
ContentProviding Value
Sunday, January 16, 2011
Sunday, January 16, 2011
MeasurementOften overlooked
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The action that you want people to take,
to transition from site visitor to lead.
The Magic Word: Conversion
Sunday, January 16, 2011
Listen Create
Measure
Sunday, January 16, 2011
No more slides...Letʼs talk.
Sunday, January 16, 2011
Q & A
Sunday, January 16, 2011
Jeff GibbardDirector, Social Media Practice Group
Phone: w: 215-568-2525m: 215-776-0874
E-mail: jgibbard@devinepowers.com
Twitter: @jgibbard @jgibbard_dp@devinepowers
Website: www.devinepowers.com(My) Blog: www.socialmediaphilanthropy.com
Sunday, January 16, 2011
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