social marketing, new tools for small business

Social Media Update

Moving Beyond the Basics

When I used to speak on Social Media in the “olden days” – you know – way back in 2010…

• I had to tell people what Social Media was.• Explain the tools. • Explain click-by-click how to use them.

Social Marketing Disclaimer

I don’t have to do that anymore, but I do have to open

with a disclaimer…

Social Marketing is the execution of

Content Marketing.

Social Media Strategy Still Rules

1. Know your audience. 2. Have a plan.3. Work the plan.4. Measure. 5. Rework the plan. (Read: start over.)

We’ve come a long way

Global Penetration of Social PlatformAs of 2Q of 2013: Account ownership if internet users

globally

Sources: JeffBullas.com/ GlobalWebIndex Study, 2Q 2013Forbes.com, Paul Tassi, November 9, 2013

• Facebook 70%• Google + 52%• YouTube 49%• Twitter 45%• LinkedIn 25%• Pinterest 15%

What are the numbers?Facebook – 1.19 Billion users as of 10/30Twitter- Flickr – 87 million users as of 3/20Instagram – 150 million users 9/8Google + - 300 million users 1/26LinkedIn – 259 million 10/29Slideshare – 50 million users 5/19MySpace – 36 million users 10/1

Source: ExpandedRamblings.com, Craig Smith 11/3/2014

So, what’s new?

LinkedIn purchased Slideshare making Thought Leadership Strategy easy for content marketers.

• LinkedIn is the most used social platform for business people.

• Slideshare has 60M users per month.

Newcomers Gain Steam

Lifestyle tools are fun, and may have a place in brand building.

Trends for Business

Tool: Mention

Use Category: Social Reputation Management

• Better than GoogleAlerts and simple UI.• Go-to social mention reference tool. • En.mention.net

Taken from commentary by: Todd Wheatland, Kelly Services.

Tool: AddvocateUse Category: Marketing

• Make your employees your ambassadors.• Offers a portal for ‘approved’ messages to be

available for your socially minded employees or social media team.

• Takes the pain out of the necessary content collaboration task of content marketing.

• Track and report.• Addvocate.com

Taken from blog commentary by: Jay Baer, Convince and Convert

Tool: Tagboard

Use Category: Monitoring

• Monitors conversations across Twitter, FB, Instagram, Google + and more based on specified hashtags and creates a custom board with the content.

• Content curation• Tagboard.com

Taken from blog commentary by: Kim Garst of Boom Social

Tool: Rignite

Use Category: Social Marketing Team Management

• Monitor social tools all in one place• Create forums and chats within the tool to

determine tasks• Evolving. Big things coming with Rignite.• Rignite.com

Taken from blog commentary from Andrea Vahl, author FaceBook marketing all-in-one for Dummies

Companies using social tools for project management:

• SalesForce.com• hiTask • HighRise

Trend: Social Media Productivity

Trend: Analyze this.

What are your metrics?What is your budget?Who is responsible?

Then, choose a tool.

http://www.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/

Social Marketing? Content Marketing.

• Plan it. Editorial Calendar like the free one from HubSpot.

• Do it. This means a person, not a tool. Hootsuite is a better monitor.

• Track it.

Thank you.

linkedin.com/in/hollygrenvicz

@HollyGrenvicz

Sources

• http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/ Blog by Jeff Bullas

• http://www.socialmediaexaminer.com/social-media-tools-used-by-pros-today/ Blog by Cindy King with contributors

• http://news.mindprocessors.com (LinkedIn buys Slideshare)

• http://www.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/ Trend Analysis