social business culture for talent

@TiffanyStJames

Embracing Social Media Culture

in your business

Hello!

Social Media Strategist

Tiffany St James

@TiffanyStJames

bit.ly/tiffanybio

slideshare.net/tiffanystjames

tiffany@stimulationltd.co.uk

@tiffanystjames

http://tiffanystjames.com

tiffanystjames

Key changes brought about by social media

@TiffanyStJames

Trust in individuals

Edelman Trust Barometer 2013 here @TiffanyStJames

Glassdoor: candidate feedback

Candidates have the opportunity to provide feedback on:

Recruitment organisations, jobseeker selection, the interview process

@TiffanyStJames

The most socially responsible project worldwide?

Good People Projects here @TiffanyStJames

Leading talent and skills matching software

Source: http://goodpeople.com

@TiffanyStJames

Generations at work

Generation Characteristics Motivations Attitudes

B • Strong work ethic

• Respectful and loyal

• Hours = output

Moving up the ladder

Financial perks

Being seen as a leader

Gen X lacks respect

Gen Y needs to stop

being on Facebook

Source: trendera.com

X • Independent

• Change job for worth

• Work/life balance

Flexible schedule

Value empowered

Feeling appreciated

Boomers should stop

telling us to be like them

Gen Y are lucky

Y • Values driven

• Need to know ‘why’

• Peer orientated

Need and expect praise

Flexibility in life

Co-worker recognition

Boomers should relax,

have fun… and

probably retire soon

Gen X should chill out

and stop talking so

much about their kids

@TiffanyStJames

Gen Y Culture Expectations

Then

• I can learn most from those with

more experience than me

• Excellence is defined by what I

know and what I do well

• Progression in my career is

vertical and logical

• Effective learning is in the class

and rooted in books

• The performance review helps me

stay on track and grow

Now

• I learn from everyone around me

• Excellence is defined by my strengths

and what I ship

• Career development is like a climbing

frame

• Small bites of real-time learning on the

job are most powerful

• Constant real-time feedback helps me get

better everyday and know what’s next

Jeff Turner, Head of L&D, EMEA, Facebook @TiffanyStJames

What can you do?

Transtheoretical Behaviour Change

Pre-contemplation

Contemplation

Preparation

Action Maintenance

What can you do here

to facilitate action?

@TiffanyStJames Source: Prochaska and DiClemente

Transtheoretical Behaviour Change

Pre-contemplation

Contemplation

Preparation

Action Maintenance

Raise

awareness

Combat

disengagement

Increase

relevance

Provide

solutions

Facilitate

action

Reinforce

Maintain

Generate

advocacy

Peer feedback

@TiffanyStJames

Make your site engaging, use rich media

Get your digital house

in order

Maximise your social channels

Grow engaged

communities

Specific outreach

Onboard and develop

Demonstrate processes, segment jobs

Get your digital house

in order

Maximise your social channels

Grow engaged

communities

Specific outreach

Onboard and develop

Leaders leading by example

Get your digital house

in order

Maximise your social channels

Grow engaged

communities

Specific outreach

Onboard and develop

Share on business-branded social platforms

Get your digital house

in order

Maximise your social channels

Grow engaged

communities

Specific outreach

Onboard and develop

• showcase your culture and employment brand

• fans = database of interested users

• engage with fans & create a community

• link back to your corporate website/careers page

Manage engaged communities: Facebook

Ernst & Young, Deloitte, Hallmark, Apple and the CIA

all have dedicated Facebook recruitment strategies

Facebook is being used as a strategy to connect with

passive candidates and to build long term talent pools

Get your digital house

in order

Maximise your social channels

Grow engaged

communities

Specific outreach

Onboard and develop

Dedicated outreach channels and mechanisms

Get your digital house

in order

Maximise your social channels

Grow engaged

communities

Specific outreach

Onboard and develop

Socialisation in the workplace

Get your digital house

in order

Maximise your social channels

Grow engaged

communities

Specific outreach

Onboard and develop

Onboarding Software

Social Performance

Management

Intranets with soft walls

Facebook: Social Business Culture Principles

Focus on Impact Move Fast

Be Bold Be Open

Build Trust

@TiffanyStJames

Thank you, let’s keep talking….

Social Media Strategist

Tiffany St James

@TiffanyStJames

bit.ly/tiffanybio

slideshare.net/tiffanystjames

tiffany@stimulationltd.co.uk

@tiffanystjames

http://tiffanystjames.com

tiffanystjames

Photo Credits:

Building Trust http://www.flickr.com/photos/mikebaird

TSJ at C4: http://www.flickr.com/photos/paulclarke

Embedding digital and social media capability in organisations