social analytics-driven real-time marketing with domain-specific use cases

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Real Time Marketing = Big Data Analytics: Social Marketing Intelligence = Disruption

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MAIN TOPIC REAL TIME MARKETING

•  What is Real Time Marketing and how marketers are using it. 

• Why social analysis "The Science" is here to stay and how it works

• Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.    

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WHAT DATA ARE YOU WORKING WITH?

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• On behalf of BT Germany GmbH & Co., the Experton Group carried out a study on the question of how big data is changing business and IT. The study, “Data Explosion in Business IT”, was carried out in March and April 2012 with 100 decision-makers working at companies with more than 500 employees. Most participants named mobile use of the Internet and cloud computing as the most important factors driving the growth of big data.

WHERE THE DATA IS COMING FROM

there is good Big Data, which is insight, and bad Big Data, which is noise @chasemcmichael @infinigraph

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WITH REAL TIME COMES REAL TIME PROBLEMS WHERE INTELLIGENCE AND ADAPTIVE DATA 

MANAGEMENT IS REQUIRE

Collecting Smart

Gathering the data is a science. Interpreting the data is an art @chasemcmichael @infinigraph

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“IT’S NOT INFORMATION OVERLOAD. IT’S FILTER FAILURE.” ― CLAY SHIRKY

@chasemcmichel @infinigraph

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PREDICTIVE ANALYTICS

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IS YOUR DATA SMART?

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EVERY PART OF THE ENTERPRISE IS REAL-TIME

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We have moved from a KEYWORD world (Silos) to an INTERST GRAPH World (Many to Many)

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SOCIAL SEGMENTATION

Social data is one of the most powerful ways to segment your audience @chasemcmichael @infinigraph

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CONTENT ACTIONS IN REAL TIME

actionable insights is the most important part of collecting data @chasemcmichael @infinigraph

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MARK TWAIN HAS IT RIGHT

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IN MEMORY IS KEY

Big data analysis is a mix of anthropology, social sciences and statistics. @chasemcmichael @infinigraph

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“IF YOU’RE NOT CARING ABOUT MARKETING & SALES THINK AGAIN”

@chasemcmichel @infinigraph

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REAL TIME MARKETING ? 

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OPPORTUNISTIC 

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RESPONSIVE

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CONTENT MARKETING FLOW 

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InfiniGraph is like the Comscore for engagement performance and content trends. We drive higher engagements with better content.

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HOW BIG?

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LARGE SCALE INDUSTRY INSIGHTS

What is drive the greatest engagement in your business. is what's working @chasemcmichael @infinigraph

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TREND IDENTIFICATION - HYPERCURATION™

Example: Real-Time trending content from 25 retail brands in one view. Know what your audience is resonating around.

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HYPERCURATION™ IN REAL TIME

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VISUAL CONTENT

• Visual content access via trend score

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Go here to get your FREE engagement performance http://smo.infinigraph.com

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THE SOCIAL INTELLIGENCE LIFE CYCLE

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OUR BIGGEST REAL TIME CHALLENGES

1. Distributed Data Gathering (Drone / Broker Mesh)

2. Changing Landscape of Data (Changing API / Changing Data "Types" & Sources)

3. Categorization / Taxonomy Handling (Dealing with lots of disparate data)

4. Smarter predictive algorithms that can learn

Scale ScaleScale

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We’re hiring

staffing@infinigraph.com

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CONTENT MARKETING - INBOUND

http://bit.ly/ContentROI http://bit.ly/Whats_Engagementhttp://bit.ly/7_Strategies

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Thank You!

@chasemcmichael@infinigraph

http://smo.infinigraph.comhttp://www.infinigraph.com

YouTube  /infinigraphSlideshare  /infinigraph

Great Social Engagement Is About Knowing what drives engagement