snap summit 2.0: socialmedia business school
Post on 19-May-2015
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Building Your Application Business
Hi, I’m Nick
Marketers Developers
Advertisements
Boost Traffic
The Future of Advertising on the Social Web
Why?
it’s a $21.1 billion industry
and growing....IAB est.
Why?
Total Advertising, 1999-2007
$0
$5,000
$10,000
$15,000
$20,000
$25,000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
New Media
$ Advertising $
New Media
$ Advertising $
1.66 hours online / wk day (48% of spare time) (media-screen)
Everyone’s Getting Social
Money Is Following
Over $900 million spent in 2007
Over $1.3 billion est. spending 2008
Media ChannelMarketers
Measurement?
Format?
? ?
?
Pricing?
Marketers
DevelopersMarketers
The social networking application market will grow from $46.8 million last year to $428.3 million in 2009
(IDC 2007)
Fate For Social Nets?
Current strategies
Problems?
Solutions?
A B
Ren Chin - Yeildbuild.com
Eve Phillips - Chirp.com
Morris Sim - Circos.com
Krishna Subramanian - Formerly of Blue Lithium
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