smteaching fallon 2014

Social Media Workshop:Fallon, Nevada

The Abbi AgencyApril 26, 2014

Introduction– Who are you?– What do you do?– What has been your experience with social media?– What type of devices do you use? (i.e. iPhone, iPad, desktop PC…etc)

Schedule• Facebook: 10 am – 11 am

– Break: 11 am – 11:15 am

• Twitter: 11:15 am – 12 pm

– Lunch Break: 12 – 12:45 pm

• LinkedIn: 12:45 – 1:30 pm

• Pinterest: 1:30 – 2 pm

• Instagram: 2 – 2:30 pm

• Mobile: 2:30 – 3 pm

Facebook

Getting StartedPersonal Page Company Page

Tips & Best Practices– Setting up a profile – Different types of posts, what works best– Scheduling posts– Facebook ads & promoted posts– Posting as the page versus as the profile– Sharing, tagging, commenting– Hiding, deleting, banning posts on your page– The admin panel:

• Adding & deleting administrators• Messages• Notifications• Insights• Apps

Examples

Statistic #1: Internet users spend 4x more time on Facebook than Google.

Examples

Statistic #2: 77% of business to consumer companies have acquired a customer though Facebook.

Examples

Tip #1: Only promote your own product 50% of the time.

Examples

Statistic #3: Facebook has 1.23 billion active users.

Examples

Statistic #4: 45-54 year old age bracket has seen 46% growth since 2012

Examples

Tip #3: Share links!

Facebook Questions?

Break!

Be back in 15 min!

Twitter

Tips & Best Practices– How to set up an account– How to write a tweet (140 characters)– Hashtags– Tagging people in posts– Direct messages– How to find & follow people– Shortening Links– Posting photos– ReTweeting, Favoriting and @replying– Posting from your phone– Linking Facebook to Twitter

Examples

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Twitter Questions?

Lunch break

Be back in 45 min!

LinkedIn

Tips & Best Practices• How to set up a profile• The different sections of a profile

– Photo– Title– Summary & contact info– Work experience– Education– Orgs / Volunteer– Courses / Projects– Skills / Interests– Honors & Awards

• Making connections, endorsements, recommendations• Groups / Company pages• Pulse

Examples

Examples

LinkedIn Questions?

Pinterest

Tips & Best Practices• Creating a profile for a person versus a brand• How to pin

– From a website– From a file on your computer– Repin someone else’s pin

• How to create boards• Connect social profiles / verify website• Analytics

Examples

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Pinterest Questions?

Instagram

Getting Started

Look & FeelNewsfeed Profile

Posting a photoStep #1 Step #2

Posting a photoStep #3 Step #4

Posting a photo

How to find & follow people

Step #1: Step #2: Step #3:

Tips & Best Practices– How to download the app– How to set up an account– How to post a photo– How to post a video– Hashtags– Comments – tagging people in posts– How to find & follow people– The online version– Sharing to Facebook & Twitter

Examples

Examples

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Instagram Questions?

Mobile

Thank you!Callie CrawfordSocial Media Managercallie@theabbiagency.com775-323-2977

Nicole Rose DionProduction Managernicole@theabbiagency.com775-323-2977