smarter marketing for ambitious smes

SMARTer marketingforambitiousSMEsGrowingGloucestershire2017

"Marketing isthemanagementprocess

responsibleforidentifying,anticipatingand

satisfyingcustomerrequirementsprofitably".

CIM

Whatdoessuccesslooklike?

Wheredoyouwanttobein1,5,10years?

Howareyougoingtoreachyourtarget?

Askyourselfifwhatyouaredoingtodayisgettingyouclosertowhereyouwant

tobe tomorrow

Whatareyoudoingnow?

Howcanyoudothingsdifferently?

Thetheoryofdoingsomethingdifferent

Whydosomethingdifferent?

Whoareyourcustomers?

Whydotheycometoyou?

Whatareyourcompetitorsdoing?

Sowhat’stheanswer…..

80/20Rule

20%activitybringsin80%ofthedesiredresult

CLIENTSWhoareyourbestclients?Whatdothey

haveincommon?

UCBWhatdoyoudobest?

Whatsetsyouapartfromthecompetition?

SCALEHowcanyouscaleyour

business?Whatsystemscanyou

putinplace?

bread&butter

wasteoftimeprice

pressure

opportunityfor

GROWTH

Whereisyoursweetspot?

context

competitors’offerings

customers’needs

company’scapabilities

SWEETSPOT

Let’strywithanexample:carhire

Consumerneedsegments

Thekeyplayers

Thekeyplayers’share

Issueswithcurrentoffering?

Opportunitiesforsweetspot?

What’syoursweetspot?

Anddon’tforget…

BarbaraStopher

help@barbarastopher.co.uk

https://www.linkedin.com/in/barbarastopher/

@barbarastopher

www.barbarastopher.co.uk