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Smart city & Mobility
CODATU Conference – Hyderabad
November 5th, 2017
Frédéric BAVEREZ
CEO France - Keolis
1
Agenda
1.No smart cities without citizens
2.Digitalization: a new frontier for mobility
3.Citizens react differently to digitalization
2
Smart city: a new concept or just peculiar to cities?
3
… but should also be congenial towards their citizens
Smart cities should not be limited to greater efficiency through IT tools
and datacomputing…
4
5
What they like or look for:
• Jobs and economic wealth
• Studies
• Efficiency of public services
and utilities
• Leisure
• Social life
• Wide range of opportunities
What they dislike:
• Pollution
• Road congestion
• Noises and disturbances
• High cost of housing
In a smart city, citizens would like to have the benefits of the city
without the disadvantages
Citizens aim more and more to be part of city changes…
… while internet and social networks give them very efficient
facilities to communicate and mobilize6
Half of the world urban population lives in towns with less
than 500 000 inhabitants
When thinking about smart cities, don’t think only at major
metropolises or at modern new cities
7
In France, 45% of the population lives in areas with less than 150 000
inhabitants
They need, as well as their visitors, to have access to a « smart
territory » approach8
Think at territory level, not just at city level
9
Agenda
1.No smart cities without citizens
2.Digitalization: a new frontier for mobility
3.Citizens react differently to digitalization
10
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1. Better knowledge of mobility needs
2. Efficiency of public transportation
3. New services
Mobility: Digitalization widely opens new possibilities
Use anonymous mobile traces to analyze mobility flow
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Use ticketing system data to better know the passengers of public
transportation and their mobility needs
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A frequent mistake to avoid: don’t confuse flows and individuals. Make
sure you measure unique travellers
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About 1 000 people seen on a bus line after 9 pm, but 5200 different
travellers on a week and 12 800 on a month
15
Another mistake : don’t overestimate business trip purpose
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1. Better knowledge of mobility needs
2. Efficiency of public transportation
3. New services
Mobility: Digitalization widely opens new possibilities
17
Real time information and multimodal journey planner: everywhere at
any time!
18
The smartphone : the swiss knife of the traveller
PLAN
BOOK
TICKET
SMARTPHONE
SHOULD GIVE
AN EASY AND FULL
ACCESS
TO
PUBLIC
TRANSPORTATION
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Digitalization is not only for oneself
FOR COLLECTIVE USE,
DEPLOY
INTERACTIVE
« TALKATIVE »
FURNITURE
ON PUBLIC
TRANSPORT
NETWORKS
Travellers
Community
Mutual
assistance
Suggestion
box
20
Mobility: Digitalization widely opens new possibilities
1. Better knowledge of mobility needs
2. Efficiency of public transportation
3. New services
21
Through internet, supply can meet demand to create new mobility
services, often based on sharing economy
Chauffeur driven car (i.e. unregulated taxis)
Car pooling
Car sharing
Private car rental
Motor scooter or bike urban self service
On demand public transportation services:
- Ride sharing
- Flexible line (fixed starting point and time but flexible route)
- Virtual line (fixed route but started only if required)
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Enriched with
digital services
helping mobility
To an
ecosystem of
individual and
shared mobility
Thanks to digitalization, mobility becomes personalized
From a market of
collective transportation
An offer of
transportation…
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Agenda
1.No smart cities without citizens
2.Digitalization: a new frontier for mobility
3.Citizens react differently to digitalization
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The Keolis-Netexplo Observatory of digital mobility
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A world watch of digital innovations
~ 2 000 innovations analyzed ~ 200 selected
A large survey of mobility & digital in France
An attention focused not only on people at ease with digital
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« Digi-mobiles »
31%
AUTONOMOUS
HIGH-TECH
DEPENDANT
HUMANIZATION
« Offlines »
30%
A strong discrepancy in the use of smartphone
Les Digi’mobiles
31%Autonomous
21%
Hyper
actives
10%
Isolated
20%
Fragiles
10%
30%
Offlines« Web-
sitted »
25%
Followers
14%
HIGH-TECH
AUTONOMOUS DEPENDANT
HUMANIZATION
6 digital mobility groups in the French population
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A worldwide survey demonstrates same focus on user experience
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Agenda
1.No smart cities without citizens
2.Digitalization: a new frontier for mobility
3.Citizens react differently to digitalization
Some convictions as a (preliminary!) conclusion
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Some convictions on smart mobility
Smart cities will be cities offering a package of public and private mobility
services as a choice.
In some cases, regulation will be needed (e.g. data, use of public money, use
of scarce spaces,…)
Digitalization will offer a strong personalization through apps but
digitalization must also be collective and free
Key attention should be paid to less integrated people: no one should be left
behind!
Digitization should not mean lack of humanization
30
Thank you
31
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