smarketing?! what the hack
Post on 18-Jan-2017
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SMarketing?
What the Hack????
Smarketing? What the Hack?1. Introduction2. Flow
● process ● experience
1. Roles a.marketing b.sales
Smarketingprocess of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach.
Business Development Department @RomexsoftCEO
Marketing Manager
Engagement/Account ManagerNew Business
Executive(SALES)Copywriters
SEO specialists
COO
Advertisers
Designers
THE Business development CYCLE
Lead Generation
Engagement Closure
Corporate Strategy
Marketing Delivery
Marketing and Sales @Romexsoft Activity Flow
Marketing channelsInbound
- creating user personas
- on-page/off-page SEO
- create content plan
- content creation (case studies, whitepapers, ebooks, templates, checklists, etc.)
- working with 3d party vendors (copywriters, SEO, designers, advertising agency)
- crowd-marketing (Quora, StackExchange, Reddit, Medium, etc.)
- social media (Facebook, LinkedIn, Twitter, Google+, Slideshare, etc.)
- content distribution (website, blog, landing pages, CTAs, marketing emails-newsletters)
- marketing campaigns
Inbound
Website
Phone
Reference:>website/phone/email
channelsOutbound
Inside sales
cold emails/linkedin/etc
“mining”
events
lead nutrition
field selling/direct selling
from Sales to> Engagement1. Prospect
2. Qualify
3. Connect
4. Identify Pain and Needs
5. Present
6. Handle Objections
7. Issue Proposal
8. Close
9. Deliver Product/Service
10. Upsell/Cross-Sell
Sales?Process?Channels?
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