small business week 2012 - john jantsch
Post on 20-Aug-2015
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@ducttape - #sbw2012
5 Ways to Use Online Tools to Drive Offline SalesThanks for joining us today, we are excited to celebrate Small Business Week.
We will be starting in just a bit – at 11:00am Central.
Hashtag: #sbw2012
We will be answering questions at the end of this session. Please submit questions in the comment box.
@ducttape - #sbw2012
Thanks to our sponsors:
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5 Ways to Use Online Tools to Drive More Sales
@ducttape - #sbw2012
Some telling facts• ROBO is real (Comscore)
• Search for local business info online before venturing out– 81% of the 18-34 year-old age bracket– 69% of the 35-59 year-old age bracket
@ducttape - #sbw2012
Some telling facts• 44% of online consumers said that one of
the most important features a website could add is the ability to speak with someone in the middle of their online research.
@ducttape - #sbw2012
And, some more fun facts
• Where consumers go first when searching for a local business: (Comscore)
– 33% Search Engines– 23% Print Yellow Pages– 22% Internet Yellow Pages– 13% Local Sites– 9% Other (i.e. mobile, social)
@ducttape - #sbw2012
What we’ll cover today• Online calls to action • O2O advertising • Networked networking• Local social groups • Online and on the go
@ducttape - #sbw2012
1) Online calls to action • Free pass• Free session• Coupon or trial • Click to call/chat• Schedule now• Directions
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Free pass• Form – Wufoo• PDF ticket • Bring a friend/guest
@ducttape - #sbw2012
Free session• Form – Wufoo• PDF ticket • Bring a friend/guest
@ducttape - #sbw2012
Coupon or trial • Traditional coupon
• www.coupontank.com• Sample• Evaluation• Gift certificate
• Would you refer us
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Click to call/chat• Pricing/quote
• Liveperson• BoldChat• Olark
• Directions• Inventory• Availability • Content sample
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Click to call/chat
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Schedule now• Push and pull
• GenBook• Schedulicity • ClickBook
• Right now• I don’t use the phone • Find the perfect time
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Schedule now• Agendize• Appointments• Click to call• Call tracking• Social sharing
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Directions• Google Maps• aardvarkmap.net• Batchgeo.com
• Turn by turn
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2) O2O advertising • Google Adwords• Google Places• Facebook targeting • Landing pages
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Google AdWords
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Google Places • Add images• Video • Brands• Print coupons • Mobile coupons
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Facebook targeting • Location • Age• Interests • Competitor
Image: AllFacebook.com
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Landing pages• Specific to ad• Specific to platform • Specific to CTA• Specific to suburb
• unbounce • Optimizely • Premise
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3) Networked networking • Connect offline and online • Social CRM • Leads groups • Referral platform • MeetUp
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Connect offline and online • Who’s attending • Ditch the biz cards• Facebook • LinkedIn • Twitter
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Social CRM• Connect customers• BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail
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Leads groups • Start your own • Enable technology• localbase
• Meet monthly
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Referral platform• Recruit specialties • Location interviews • Group blog • Group event
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MeetUp• Topic of interest • Community host • Enable marketing • Charge small amount
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4) Local social groups • Own a topic • LinkedIn • MeetUp• Mining data
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Own a topic • Not self-interest • Local spin • Community managers • Go offline
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LinkedIn• Topic • Recruit• Model • Manage
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Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts
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5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game
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Claim your location• Twitter• Facebook • Biz on LinkedIn • Yelp • Gowalla • Foursquare
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Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash
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Be group coupon ready• Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale
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Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder
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Create a checkin game
@ducttape - #sbw2012
What we covered today• Online calls to action • O2O advertising • Networked networking• Local social groups • Online and on the go
@ducttape - #sbw2012
Prizes from our sponsors:
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@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
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