small business & web technology going social

Small Business & Web TechnologyGoing Social

Agenda

• What is Social Network?• Why Social Network Matter?• Trends in Social Networking– Facebook– Twitter– LinkedIn, YouTube, etc.

• Your social media presence

What is a Social Network?

• An online meeting place for consumers and influencers

• to create,• share and• interact with• content

What is a Social Network?• YouTube• Twitter• MySpace• Facebook• LinkedIn• Amazon• Technorati• Flickr• CitySearch• Wikihow• Wikipedia• Craigslist• Newsvine, etc.

Why Social Networks Matter

• “Search, as we know it, is dead… with the rise of social networking sites the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?” – Glenn Derene

Why Social Networks Matter

• multi directional communication• authenticity & transparency; informal• user created content (co-creation)• blogs, social networks, SMM • “building communities”• Unlimited distribution channels

Why Social Networks Matter

• 47% of all respondents said they would go to a social networking site to download coupons, search for gift ideas or find out about upcoming sales in stores if those services were available.

• 22% said they would read or write a product review on a blog.

• At least 1 out of 5 social network users log on to blog or meet new people.

• Among the 30 and over working-age population, 1 out of 8 uses social networking sites to conduct business.

• Currently, 1 out of every 4 people online visits social networking sites

What are the benefits?

• Targeted increase of website traffic• Creating positive brand association• Growing brand awareness• Conversions and sales • Control of the search results• Business development• More loyal users

People prefer doing business with those they know!

Facebook - Facts• More than 300 million active users • 50% of active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older • Average user has 130 friends on the site • More than 10 million users become fans of Pages each day • More than 70 translations available on the site • About 70% of Facebook users are outside the United States • There are more than 65 million active users currently accessing

Facebook through their mobile devices. • People that use Facebook on their mobile devices are almost 50%

more active on Facebook than non-mobile users.• Microsoft paid $240 million for a 1.6% stake in facebook.

Facebook - Benefits

• Facebook fan pages, ads and secret groups• Sharing content easily • 3rd party applications (widgets) quickly replacing

specialized websites• Competitive advantage: conversational marketing• Demographic targeting: ads and flyers Homepage

sponsored stories (news feeds)• Top 100 most influential bloggers are on

Facebook

Twitter - Facts

• 3 million members• Traffic increased 800% in one year• Twitter accounts have monetary value• Who uses Twitter:

• Britney Spears• CNN• Barack Obama• NASA

Twitter - Benefits

• Request instant feedback• Build connections & reach prospects• Increase brand awareness• Customer support (respond to customer

queries)• Improve reputation• Real time interaction in one sentence

Your Social Media Presence Seek first to understand, then to be understood Use an RSS Reader and subscribe to feeds Start a personal blog / start micro-blogging Open a free page on Facebook Create a free Linkedin account Check your website content and start

networking! The conversation is going on right now, the only

decision is if you will be involved

Questions?