slides on developing a new business plan
Post on 16-Apr-2017
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To My Presentation
Neloy Kumar RoyID-2012010000297
To Develop A new
Business Plan?
Sugar Cane Juice Business
• The name of my Company is “GREEN JUICE” Company Ltd.
Vision Statement:“Creating brand image through providing fresh and quality foods to the customers.”
Mission Statement:“Providing customers a new juice taste with introducing new flavor of juice day by day.”
Strategic Goals for “Green Juice”:
Provide quality service to our valued
customers.
Obtain total fresh juice industry of Dhaka City within the first three
years.
Create a brand and extend the market to
Chittagong, Sylhet, Bogra and some selected cities.
Industry Overview and Analysis:
Entrepreneurial Team-
CEO
Marketing Manager
Finance Manager
HR Manager
Account Manager
MR. A
MR. B
MR. C
MR. D
Management System:
The major producers as my competitor:
Pepsi Co LTD.
Coca-Coal Co LTD.
Partex Beverage LTD.
Akiz Food LTD.
Asia Business LTD.
Desh Beverage Co. LTD.
Bangladesh Beverage Company LTD.
A.M.C.L(Pran)
Our target customer-
22% children
18% mature
38% young and
20% Jaundice Patients
2% of the old people.
4Ps of Marketing:
• Product Review :
initially in 250
ml,500 ml
and
1 liter bottles
Pricing for Green JuiceMy product price range between Tk10 to Tk15.
My pricing will be lower then my
competitor in the market.
COCA-COLA -12
PEPSI -12
VIRGIN -15
RC Cola -15
ARONG -14
PRAN -12
GREEN JUICE -10
Placement:
• Being aware of it, we have decided to place “GREEN JUICE” at Dhanmondi Road 27.
• This place is suitable to move any place of Dhaka city.
• Communication is easy from here.• Traffic is not so much as like other place in
Dhaka.
Promotion or Advertising Strategy
Billboards:
Newspaper:
Pamphlets & Leaflets:
TV
Manufacturing Operation process-
SWOT analysis of the product-
Strengths
• Strong brand name• High customer loyalty• Strong relationships with Stakeholder• Excellent, stable and trained staff for customer
service.• High quality machineries.• Raw materials are available in our country.
Weaknesses
• Limited Cash• Too many existing competitors.• Less product classification• Challenges of the seasonality of the business.• Challenges of preservation.• New in the market.
Opportunities
• Completely new test in soft drink market.• High growth rate in our target market.• Change in container or product classification• Increasing sales opportunities beyond whole
country.• Low labor cost.
Threats
• New company in the market.• Competitor are strong in there position.• New employee performance.• Political rival activity.• Inflation problems in the economy.
Financial Management Plan:
Salaries BDT 108,000 14 months (12 months+2 bonuses)
BDT 1,512,000
Internet BDT 1,500 12 months BDT 18,000
Water BDT 1,500 12 months BDT 18,000
Total Fixed Costs (2010) BDT 1,548,000
BDT BDTRevenue 5692500Less: ExpensesFixed Expense 1668000Variable Expense
Supplies 2200000Electricity Bill 22000Telephone 22000Advertising 150000Miscellaneous 150000Depreciation 408333 4620333EBIT 1072167Interest (640000)EBT 432167Tax (43216.7)Net Income/Loss 388950.3
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