slides digital now webinar 25 juni

Webinars over digital marketing

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Webinar 3: Advertisers as Media Companies

16:00 Welkom en introductie16:15 Advertisers as Media Companies - Jeroen de Bakker16:45 Break16.50 Cannes Lions 2013 17:20 Wrap Up

AGENDA

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Moderatoren

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Babs van GisbergenMobile

Fuel BandNike

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The MediaMarshall McLuhan

Advertisers as Media Companies

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Ik ben JeroenHallo, ik ben Jeroen@jeroedeb

Ik ben JeroenHallo, ik ben Jeroen“Advertisers as media companies”

Ik ben Jeroen

“We’re not in the business of keeping the media companies alive”

Ik ben Jeroen

“We’re not in the business of keeping the media companies alive”“We’re in the business of connecting with consumers”- Trevor Edwards

Ik ben Jeroen“To be entertained,

informed or provided utility”

Pre-digital Post-digital

Interruptie Participatie

Imago manipulatie Waarde creatie

Dingen zeggen tegen consumenten

Dingen doen voor consumenten

Niet tastbare waarden Tastbare waarden

Perceptie Gedrag

http://www.slideshare.net/garethk/the-brief-in-the-post-digital-age

“Solve a need, share an interest or passion and/or connect me with the people I care about...” - Contagious Magazine

Ik ben Jeroen“Generous ideas are bigger than

big ideas”

Bron: blog Wolff Olins

Tenslotte...

1. Koppeling met de ‘business’2. Zorg voor ‘unfair advantage’3. Begin vooral klein

Ik ben JeroenBedanktvoor de aandachtjeroen@lab1111.com

BREAK

Webinars over digital marketing

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Cannes Lions

Heineken international N.VWieden+Kennedy Amsterdam

Heineken’s Legendary Journey

Creative Effectiveness

Funeral Insurance Company DELAOgilvy & Mather Amsterdam

Why wait until it’s too late?

Promo & Activation Lion

AmstelDDB & Tribal Amsterdam

Amstel Trophy Can

Promo & Activation Lion

Metropole OrkestHAVAS Worldwide Amsterdam

Metropole Tweetphony

Promo & Activation Lion

Philips Lifestyle EntertainmentDDB & Tribal Amsterdam

The Sound of Creation

Cyber Lion

KLM Royal Dutch AirlinesDDB & Tribal Amsterdam

KLM Space

Cyber Lion

Wat is uw favoriete case?

POLL 1

• Heineken

• DELA

• Amstel

• Metropole Orkest

• Philips

• KLM

Wrap Up

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Challenge and/or Contact me

@jorisheuk

joris@makerstreet.nl

@jorisheuk

Senior Marketing Professionals (SMP)

• 5 PE punten voor het volgen van alle vier de sessies.

• 1 PE punten per losse sessie