slide presentation round 3 marketing challenger

COMUNICATION PLAN

Tiki.vn✓ ✓ ✓

CUSTOMMER SERVICES

15 days Return/Refund policy with 15hours a day Hotline & Support (7.00-22.00), 7 days a week.

Free fast shipping nationwide, Tiki plasticcovers, Tiki book marks, “Tiki Xu”, andacceptance of various payment methods

PRESENT COMPETITOR

POTENTIAL COMPETITOR

Earlier born, good customer service, good delivery, replacement within 30 days, diversified book storage

Earlier born, various discount programs, express delivery within 1 day (HCM city)

Strong potential, customer-based service, more diversified products, expand its target on middle-income earners, replacement within 30 days, prompt delivery

AT THE PRESENT

The strongest competitor in terms of books, focus on book development

IN THE FUTURE

Race with other companies in terms of service

Increase sale by 15%

Gain the reputation in Tiki’s good services Gain the reputation in the book sector as well Build up Tiki’s brand image as an online store providing

various shopping choices

OBJECTIVE

TARGET AUDIENCE

Women : 18-24

Income : BCD

Browsing location : work, school

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INSIGHT

MORE THAN YOU

EXPECTED

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Place 1 app game in Tiki homepageEach day, customer will use “CHIẾC KÍNH SOI GIÁ” of Tiki to find out the required products in the app game and the required products in TIKI.VN. The prize is “Tiki xu”, voucher, …

Purpose:

Provide customers with the best shopping experience with Tiki.vn.

Raise customer awareness about the convenience and easiness of shopping with tiki

(with the help of images “KÍNH SOI GIA”)

Give customers knowledge of the diversified products of Tiki –Media channelFacebook, website, banner, print ad,…PR articles on newspaper : 2!, kenh14Mini game on bookmark

Provide new function before customers select and choose their products

functionShort video clips briefly describes the process from order acceptance to despatch, customer

service , product replacement.

Apart from product information, customer also know:

This function will consolidate customer reliability Disseminate message to customers: “Tiki has very good service”

New year - new shopping experience with

Media ChannelSocial media : Zing me, facebook,…PR articles on newspaper : 2!, kenh14,…Website

“Tiki.vn - Hơn cả bạn mong đợi” (written on the tape of the box)

Confirm: “” and “

”Help customers to realize core value:

Best shopping experience

Media Channel

Use box as long-term mass mediaPR, Articles on kenh14,2!..Facebook, website,SEO