slide 1 national team competition – sweetness level you have been given 4 samples of common...
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Slide 1www.danisco.com
National Team Competition – Sweetness level
You have been given 4 samples of common sugars dissolved in pure water. Please rank their relative level of sweetness. The most sweet sample as nr.1 and the least sweet sample as nr. 4
Fill in the form :
Sample Rank of sweetness ( 1,2, 3 or 4. 1 being the most sweet)
A 3, 9% sucrose
B 1, 10% fructose
C 4, 10% dextrose
D 2, 10% sucrose
Your name :
Slide 2www.danisco.com
Health & Nutrition aspects of sugars
The obesity problem
Sugar's role in the obesity problem
Are some sugars more healthy than others ?
Lars Bo Jørgensen, Product Development Manager, Danisco Sugar Division
Slide 3www.danisco.com
Slide 4www.danisco.com
We eat less, but gain weight ...
80
100
120
140
160
180
1994/95 2000/01Year
Inde
x
Total energy intake
Obesity
Source: 1. Danskernes kostvaner 1995. Levnedsmiddelstyrelsen og Danskernes kostvaner 2000-2001. Fødevaredirektoratet . 2. Ernæringsrådets nyhedsbrev, 2002.
Slide 5www.danisco.com
Our energy balance is not in control
When energy intake is higher than energy consumption, energy has to be stored in the body =>
You gain weight !
ENERGY
OUTPUTENERGY
INPUTWEIGHT GAIN
Slide 6www.danisco.com
A new way of living ...
Slide 7www.danisco.com
We don't spend all our energy at work ...
Slide 8www.danisco.com
Where does the energy come from ?
Water 0 kcal/g
Carbohydrates 4 kcal/g (17 kJ/g)(Starch, sugars, etc.)
Protein 4 kcal/g (17 kJ/g)
Fat 9 kcal/g (37 kJ/g)
Alcohol 7 kcal/g (29 kJ/g)
Slide 9www.danisco.com
Sugar supply/consumption per inhabitant in the Nordic countries
The graph is based on figures from "Food consumption in the Nordic countries 1965-1998, National annual per capita statistics",
Nordic Council of Ministers 2001. Figures after 1999 are provided by the Swedish Board of Agriculture, Statistics
Denmark, Statistics Norway and Statistics Finland.
10
20
30
40
50
60
Denmark Sweden Norway Finland
kilos
Slide 10www.danisco.com
Consumption of sugar sweetened products 1980-2001, Sweden
Consumption of sugar sweetened products 1980-2001 kilos/year per. capita. Source Jordbruksverket
Consumption of sugar sweetened products
Lit
res
/kil
os
a y
ea
r p
er
ca
pit
a
Soft drinks
Lemonade, juice
Candy and chocolateIce creamJam & puree
Slide 11www.danisco.com
"Healthy" trends & concepts
Low/no fat
Low/no sugar
Low/no calories
Low/no carbohydrates
Natural flavours
Natural colours
Fruit juice
Fruit paste
No artifical ingredients
Organic
Prebiotic
Fibres
Vitamins
Minerals
Low GI
Low/no salt
ENERGY
FUNCTION
NATURAL
Slide 12www.danisco.com
Recommandations from the experts ?
New Nordic Diet Recommandations, 2004
Fat: Max. 30 E%Protein: 10-20 E%Carbohydrate: 50-60 E%
- Refined/added sugars should not exceed 10 E%- Fibre intake 25-35 g/day
30 minutes physical activity per day
Slide 13www.danisco.com
How much is 10 E% sugar ?
Woman~ 50 g sugar = 14 cubes/day
Man~ 70 g sugar = 19 cubes/day
Children4-5 years = 30-35 g sugar/day6-9 years = 40-50 g sugar/day10-13 years = 50-55 g sugar/day
Slide 14www.danisco.com
Watch the kids !
8,5
13,8 13,9
8,1 8,4 9,1
13,6
8,7
9,9
14,1
0
2
4
6
8
10
12
14
16
Men Women Boys 4-14 y Girls 4-14 y
Danish diet 1985 Danish diet 1995 Danish diet 2000/01
Source: Udviklingen i danskernes kost 1985-2001 med fokus på sukker og alkohol samt motivation og barrierer for sund livsstil, Danmarks Fødevare- og Veterinærforskning. Afdeling for Ernæring 2004.
Development in sugar intake - % of daily energy intakeE %
Slide 15www.danisco.com
Consumption of sugar in industry products
Bakery 15 %
Non-food 9%
Dairy 5 %
Other 10 %
Beverage 26 %
Confectionery 20 %
Jam & Fruit prep15%
Slide 16www.danisco.com
• Shall we try to make a "copy" of our existing product, but with less sugar ?
• Shall we go for less sugar + less energy or "just" less sugar ?
• How to replace the functional properties of sugar ?
Industry products with reduced sugars
Slide 17www.danisco.com
The traditional product The wish for a new product
1800 kJ/ 100 gram 900 kJ/ 100 gram
A challenge
Slide 18www.danisco.com
1800 kJ/ 100 gram 900 kJ/ 100 gram
A potential practical result
Slide 19www.danisco.com
The "simple" solution !
1800 kJ/ 100 gram
Slide 20www.danisco.com
Sweetener Relative sweetness
Energy value, kJ/g
Energy per sweet eqv, kJ/g
SE
Sugar / Sucrose 1,0 17 17
Raw / brown sugar ~1,0 17 17
Invert sugar 1,0 17* 17
Fructose 1,0-1,3 17 15
Glucose 0,6-0,7 17 26
Lactose 0,4 17 43
Maltose 0,5 17 34
Glucose syrup 0,4-0,6 17* 34
Tagatose 0,9 6 7* dry basis
Energy in sugars
Slide 21www.danisco.com
Mg in 100 g fresh cane juice
Recommended daily intake, mg
In 100 g raw cane sugar with 1% syrup,
Demerara
Dose, % of RDI
ComponentB1 0,14 1,4 0,0056 0,40B2 0,14 1,6 0,0056 0,35B3 0,2B5 1,2B6 0,4 2 0,016 0,80Potassium 450Phosphor 50Iron 8 14 0,32 2,29Calcium 100Magnesium 150 150 6 4,00Zink 0,1 15 0,004 0,03Cupper 0,1 0,9 0,004 0,44Manganese 3 1,8 0,12 6,67
The nutritional aspects of cane sugar
Slide 22www.danisco.com
Thank you for your attention !
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