size comparison nov 2009

Recruiting in the Twin Cities

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Recruiting in the Twin Cities

It’s a matter of numbers;

Do you know where your next employee will be coming from?

Take a look the next time you attend a sporting event at how many people are in attendance – chances are there’s a good number of qualified talent that could be working for you.

Your next employee

might be here, or here, or

here!

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By The Numbers

To better illustrate your next talent pool, let’s look at the stadiums in the Twin Cities in respect to actual audience size .

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The Metrodome

Audience capacity

64,111

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Target Center

Audience capacity

20,500

6

TCF Stadium

Audience capacity

50,805

7

Target Field

Audience capacity

42,000

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Reach of Star Tribune

If we took every reader of Star Tribune newspaper and put them in the Metrodome, TCF Stadium, Target Center and Target Field, how many times would we fill each?

Once? Twice? Four times?

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Target FieldsTCF StadiumsTarget CentersMetrodomes

9 9 9 9

You would fill of each of these stadiums a combined 9 times to equal the reach of Star Tribune and StarTribune.com.

+ + +

10

Target FieldsTCF StadiumsTarget CentersMetrodomes

25 78 31 38

Or calculated individually Star Tribune’s reach is roughly equivalent to the capacity of 25 Metrodomes, 78 Target Centers, 31 TCF Stadiums or 38 Target Fields.

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Reach of Star Tribune

67%

Reach of Metro Adults

Over 1.6

Million

Metro Adults

Note: Star Tribune newspaper = 4 Sunday cume insertions, 5 weekday cume insertions, 30 days StarTribune.com

Source: Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA

Combined Star Tribune newspaper and StarTribune.com reach nearly seven of ten Metro adults!

(That’s over 1.6 million!)

It’s a matter of numbers to find your next employee!

Seven out of ten metro adults