sitour intro pp v.14 c14

Advertise Where Your Customers Play

Reach the Time-Challenged Professional

• The best way to reach this market…

• …is where they play!

The Outdoor Active Consumer

• Multi-sport– Participants going from one

season and activity to another

• Affluent*

– 29% $100,000 to $199,999 (vs. 16%of U.S. households )

– 19% incomes > $200,000(vs. 3% U.S. households).

• …and, Accessible! – Ski resorts offer a unique

opportunity for advertising

* National Ski Areas Assiocation and US Census Bureau

Introducing Sitour USA

• Over forty-years ago Sitour pioneered a novel way of reaching active consumers.

• We leverage the popularity of ski resorts and their millions of yearly visitors.

• We developed a unique media package at the best resort focal points of attention.

Our Media• Highly Visible

– Large format Print– LED Digital

• Strategically Located– Natural gathering points– Inside and outside

• Effective for all Communication– Brand communication– Detailed, call to action

messaging

Brand MediaHigh visibility media, positioned at key locations that carry your brand message, and engage consumers when they are in their favorite surroundings – the mountains.

• Stand out with bright, eye-catching LED displays• Capable of video, still and slide format• Create custom 15-second digital advertising

LED Digital Media

• Maximum exposure and long viewing times• Multiple repeat views as guest return to the

lift and regroup with friends

Lift Corral Displays

• Premier focal point of every resort• Located throughout resort in on-slope

gathering locations

Panorama Displays

Call-to-Action MediaPrint media that invites involvement, at the beginning and end of the day. Rack and poster displays broadcast a brand message from afar and a call-to-action up close.

• Your advertisement becomes a location reminder for equipment and meeting points

• Double-sided creative is seen from any angle

Ski Rack Displays

• Located at key guest service locations• Large format medium offers ample area for

communication

Poster Displays

The Sitour Resort Package

• Sitour crafted packages maximize viewership and brand conversation

• Four price levels• Each package:

– Offers a media mix – Reaches resort guests

throughout their day– Features on-slope and lodge

coverage

Plati

num

Gold

Silv

er

Bron

ze

Panorama Displays 2 2 1 1Poster Displays 2 2 1 1

Lift Corral Displays 2 2 1Ski Rack Displays 2 2 1 1

Lift Tower Displays 1LED Digital Media 1

Displays at Each Target Resort

The Sitour Resort Network

• Great exposure and value– 100+ resorts– >20-million annual

visitors– 5,000 ad locations – >100-million

impressions

Reach Your Customers Where They Play 

Deliver your brand message to consumers when they are most receptive.  

Relaxed moments with friends and family offer a unique opportunity to reach high-value consumers and be part of their conversations in

lift lines, around lunch tables, and at the communal maps they pass again and again – all day and all season.

 For over 40 years Sitour has delivered targeted local campaigns and national exposure using all forms of media – print posters, Digital LED screens, Mobile

phone integration, hands-on experiences, and the latest innovations. 

Advertise on Sitour’s nationwide network of media at over 100 ski resorts.

Sitour USA195 Hurley Ave

Kingston, NY 12401P: (845) 331-9000

F: (845) 331 – 9050info@sitourusa.comwww.sitourusa.com