site optimization: learn how to improve your website · 2019-08-15 · site optimization: learn how...

Site Optimization: Learn how to improve your website

By Kevin Thiele

5/15/2013 ® Searchmetrics GmbH 2013 │ Site 1

Viewing Tips

• All viewers will be muted throughout the presentation.

• Questions? You can ask questions in the Q&A box. All questions will be answered at the end of the presentation.

• Technical issue? Tell us in the Q&A’s.

5/15/2013 ® Searchmetrics GmbH 2013 │ Site 2

About the speaker

Kevin's career began at Yellow Pages as a display sales executive and for the past 14 years has been in the software industry, in a variety of senior sales and general management positions. In April 2010 Kevin was responsible for launching Searchmetrics into Northern Europe from the UK sales office based in Bracknell, Berkshire. Searchmetrics now has a network of 21 partners using our advanced SEO management platform to optimise client sites and search marketing campaigns in international markets.

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Kevin Thiele

Sales Director, UK

Who are we?

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A portal to your consumer

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Search engines are

the portal to

the internet

Searchmetrics is the portal to

search engines

How are consumers reaching you?

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This is SEO

Influence

To get better rankings

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Are you prepared?

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Image Source: Google Artist: E. Smith

Step 1 - make your website “Google friendly”

• Are my title tags (headlines) written to appeal to both website visitors and search engine visitors, or are they "keyword stuffed"?

• Do my title tags contain relevant SEO keywords and brand mentions? • Are my title tags no longer than 65 characters? • Do my meta description tags (which display a preview explanation for

a page in search results) provide interesting content that will appeal to viewers of search engine results?

• Does each page on my website contain a naturally written, keyword-rich <h2> tag (headings within posts)?

• Does each page on my website include high-quality, original content? • Do my pages contain internal links to facilitate visitor and search

engine robot movement throughout my site? • Are my images optimized according to current SEO best practices? • Optimize all landing pages not just the home page

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Step 2 - create relevant content

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What software can do for you

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Quantity = Complexity

Software brings meaning to data

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Keyword errors

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What do warning messages look like?

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Potential

Warnings

Optimize

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Recommendations

Who do you trust?

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Think big. Think Searchmetrics.

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We provide the

technology and

insights

You make it

happen

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Questions? Email us at: sales-uk@searchmetrics.com

Follow us on Twitter: twitter.com/searchmetrics

Like us on Facebook: facebook.com/searchmetrics

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Thank you!