simple signage in smarter lunchroomshealthinfo.montana.edu/health-wellness/rhi/webinars... · •...

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Simple Signage in Smarter Lunchrooms: An Eye Opening Strategy for Increasing Participation and Nudging Student Choices

Katie Bark, RD, LN, SNSMontana Team Nutrition Program, MSU

Rural Health Initiative –Webinar Series – Part 4February 2, 2016

+THANK YOUMontana Rural Health Initiative, MSU for co-

hosting this webinar series. This is Part 4 of a five part series.

These webinars are recorded and can be viewed by going to this link:

http://healthinfo.montana.edu/health-wellness/rhi-webinars.html

Handouts and Presentation slides are also available at this site.

4/28/12

© BEN Center 2011

Stepping into Smarter Lunchrooms in Montana Webinar (5-part) SeriesBasic Principles

Cafeteria Redesign

Signage- Today’s Topic

Customer Service –March 22, 16

Foundation for a HealthierUS School Smarter Lunchroom Challenge award

+Poll Question # 1

Do you work in a Montana school?

Yes

No

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+Poll Question # 2

If you don’t work in a school, is there one that you will approach about working with to implement Smarter Lunchroom’s strategies in its cafeteria?

Yes

No

Not sure

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+Learning ObjectiveParticipants will understand…

1. Understand three reasons to use signage to influence menu choices to help students select and eat healthier foods.

2. Understand three simple ways to obtain for signage for the cafeteria and school campus.

3. Learn about Montana made signage examples and sources for accessing signage.

+Signage Ensures Students Take A Balanced and Reimbursable Meal

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Target Range Elementary SchoolSignage Promoting Tomorrow’s

Lunch Entree

Hardin High School Welcome Sign

© BEN Center 2014

+ Invites Your Customers to

Join You

Billings Skyview HS

© BEN Center 2011

Smarter Lunchroom Initiative 6 Basic Principles

The following principles are based on research concerning various environmental cues that influence eating behavior.They are true in school lunchrooms as well as in restaurants,

food courts, and even in your home kitchen!

ManagePortionSizes

Set Smart Pricing

Strategies

EnhanceTaste

Expectations

IncreaseConvenience

Improve Visibility

Utilize Suggestive

Selling

© BEN Center 2011

Three Reasons to Use Signage• Implements 3 of the 6 Smarter Lunchroom

Principles1. Manage portion size,

2. Increase convenience,

3. Improve visibility, 4. Enhance taste expectations, 5. Supports suggestive selling, and

6. Set smart pricing strategies

Target Range School

© BEN Center 2011

* Signage can help to draw attention to your menu choices. Make Foods sound good enough to eat.

• Market your menu choices by putting creative fun names on your menus and/or service line, salad bar and a la carte lines.

• X-Ray Vision Carrots , Crispy Garden Salad, Refreshing Fruit Salad, Just Peachy or Humdinger Smoothie

ManagePortion

Sizes

Set Smart Pricing Strategies

EnhanceTaste

Expectations

IncreaseConvenience

Improve Visibility

Utilize Suggestive Selling

What’s in a Name? A LOT!

+Smarter Lunchrooms Signage Ideas from MT Schools

Creative Fun Menu Names

Iron Man Salad Tiger Roaring Farro Salad.– Ms. Niece, Target Range Elementary, Missoula

McRobin’s Breakfast Sandwich—Robin Vogler, Somers

Smoothies Bar Menu– Skyview HS, Billings

Kalispell

Make Names that support Your School Mascot…

Hawk’s Soaring Salad

Bobcat’s Best Burrito

Students requested a Smoothie Bar and suggested to use leftover fruit to make the Smoothies…..

Notice the enticing names…..creates the expectation that the smoothies will taste delicious!

© BEN Center 2011

• Food tastes how we expect it to taste –

• Name, appearance, and reputation create our expectations.

Use the Creative Menu Names Handouts

ManagePortion

Sizes

Set Smart Pricing Strategies

EnhanceTaste

ExpectationsIncrease

Convenience Improve Visibility Utilize Suggestive Selling

If it looks delicious and soundsdelicious... it must be delicious!

© BEN Center 2011

ManagePortion

Sizes

Set Smart Pricing Strategies

EnhanceTaste

Expectations

IncreaseConvenience Improve Visibility Utilize Suggestive

Selling

Talk It Up to Spice It Up!: Get kids excited about healthy foods by creating fun, imaginative names, like Montana Made Power Packed Pasta.

Signage can enhance Taste Expectations and Entice Student Choices

© BEN Center 2014

Fun Food Names Staff In-service

No Time To Train Lesson Plan on Give Foods Catchy Names can be accessed at the BEN Center Smarter Lunchroom website. The link is:

http://smarterlunchrooms.org/resource/no-time-train-trainers-script

© BEN Center 2011

This daily soup, made from scratch so customers know it is there!

Livingston High School Shop Class Made a Soup Sign for Cafeteria

© BEN Center 2011

Enhanced Marketing through SignageMontana Made Signage

© BEN Center 2011

Influences

Make It Fun and Friendly!Signs and verbal prompts influence us to see and desire products.

“Try Today’s Special –It’s Delicious”

ManagePortion

Sizes

Set Smart Pricing Strategies

EnhanceTaste

Expectations

IncreaseConvenience Improve Visibility

UtilizeSuggestive

Selling

Target Range Troy

Service with a Smile!

© BEN Center 2011

Magnificent Montana Made Signs

Cayuse Prairie School

Shields Valley

Target Range

Gallatin Gateway

© BEN Center 2011

Popular Strategies In Ohio SCHOOLS• Renaming vegetables

• Catchy Menu Names and

• Attractive Signage

© BEN Center 2014

POSITIVE OUTCOMES1. Increase in Selection of Daily Entrée and

Reimbursable or Combo Meal 2. Increase in Selection of Fruit or Vegetable3. Increased Visits to the Salad Bar4. Increased Participation Levels

© BEN Center 2014

How to Obtain Signage

For Assistance, Reach out to:StaffTeachersStudents

Utilize Free Resources and Vendors

© BEN Center 2014

Creative Menu NamingStaff Challenge

Work with Staff in creating fun catchy names for targeted menu items.

This helps to ensure the names are specific to your target audience. Preschool, Elementary, or Middle/High School students may prefer different names. Check out 3 grade-specific handouts

© BEN Center 2014

Partner with Teachers

Work with Teachers to have the students help create fun catchy names for targeted menu items.

This helps to ensure the names are specific to your target audience. Preschool, Elementary, or Middle/High School students may prefer different names.

© BEN Center 2014

Student Engagement

Approach High School classes (business, family and consumer science, shop) to help create signage.

Can your menus and photos of choices be promoted through the televisions in the schools?

© BEN Center 2014

SIGNAGE CHOICES

© BEN Center 2014

USDA, Montana or Free Signage

Montana Office of Public Instruction – Build a Healthy Plate Posters Contact Clay Hickman at chickman@mt.gov or call (406) 444-2501

Team Nutrition Choose My Plate Resources http://www.fns.usda.gov/tn/resource-libraryhttp://www.fns.usda.gov/tn/graphics-library

The Lunch Boxhttp://www.thelunchbox.org/marketing/posters-and-signs/

+Make Your Tray Terrific Daily Menu Board Sign

Thanks to North Carolina Department of Education

© BEN Center 2014

Signage Vendors Learning Zone Expresshttp://www.learningzonexpress.com/?gclid=COba-q3k18oCFRCqaQodEN0Grw

School Nutrition Networkhttp://www.schoolnutritionnetwork.com/index.php?page=1

School Nutrition Serviceshttp://www.schoolnutritionservices.com/

John Bennett Creative Marketing for CNP’shttp://www.schoolmealsmarketing.com/

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© BEN Center 2014

Action Steps Enter the cafeteria (s) from the student entrance

and evaluate if there is adequate signage?Ask yourself would a new student know what to take for a full (or reimbursable meal)? How can we positively nudge students to select a fruit or vegetable?

Talk with your staff and develop a plan to add catchy fun names to the menu and signage.

Make a plan to obtain some simple signage for the cafeteria. Consider who in the school could help you develop signage.

© BEN Center 2014

Action Steps Plan to attend a Five Ways to Decrease Food

Waste and Increase Customer Satisfaction regional workshop (Miles City, Great Falls, Missoula) in early March. These workshops (1:30-4:00 pm) follow the Office of Public Instruction’s ABC Meetings.

Plan to participate in SL Webinar Series: Part 5 on March 22, 2016 at 2-2:30 p.m.

Customer Service Best Practices

+Poll Question # 3

Creative fun menu names can entice students to select a food on the service line. In developing names for specific menu items, it is important to keep in mind the target audience’s perspective. For example, in targeting elementary students, names like Super Hero Spinach Salad or Krazy Kale Salad may be appropriate menu names.

True

False

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+Poll Question # 4After watching this webinar, will you try any of these ideas in your lunchroom?

1 = Evaluate what kind of cafeteria signage could help to promote menu choices to students.

2 = Ask a teacher (s) to partner with you in developing catchy fun names for menu items from the students.

3 = Add fun names to menus or menu board.

4 = Walk around the school to identify areas where signage would help to promote menu items.

5 = I am unable to work on this strategy now.

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Questions or CommentsKalispell School District, MT

*

© BEN Center 2011

For more information, contact Montana Team Nutrition Montana State University

www.opi.mt.gov/MTeamNutrition

Katie BarkPhone 406-994-5641kbark@mt.gov

Molly Stenberg Phone 406-994-7217stenberg@mt.gov