simon o rafferty edc cew event presentation

waste = bad design

1 = 5

http://www.chrisjordan.com/

30,000 mileshttp://www.spiegel.de/international/

http://www.edwardburtynsky.com/

http://www.edwardburtynsky.com/

80% of

impact

whatapproach to design that considers the materials, processes & practices of a company

why it helps identify layers of waste & layers of value

howecodesign addresses all life cycle impacts, adressing the biggest impacts and designs these out

jargon ‘low carbon’, ‘carbon neutral’, ‘recyclable’, ‘natural’,‘organic’, ‘environment friendly’, ‘green’, ‘blah blah blah’

}$433 m avoided waste cost since 1995

pioneered LCA in industry

first to use Product Declarations

diverted over 100,000 tons from landfill

uses biomimicry

considers social impact of products

8 of 9 plants uses 100% renewable energy

isn’t just about building more efficiently (e.g. by reducing waste)

is finding new and better ways to achieve the same or even higher functionality—with less resource-intensive materials, new technologies and new approaches to design