simon mainwaring

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STOP!1. Remove your blinkers.

2. Set your ego aside.

3. This is not about you.

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What¶s in a name?

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No less than

everything(Right, Ken!)

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Do:

Top 10% of all companies - ever.

Don¶t:

Waste your time and mine.

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TheWhat

Definition

Values

Purpose

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Definition

Two choices:

a) Everything to everyone

b) Something to someone

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Why?

If you don¶t know who you are«

neither do we.

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Values

Be human.

Have emotions.

Find your voice.

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Why?

Because we are too.

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Purpose

What you contribute

NOTget.

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Why?

It makes you meaningful

and sharable to others.

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Benefits

Market with consistency/effectiveness

Be shared to earn WOM/goodwill/loyalty

Contribute to generate profit

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Where to start?

2 options:

1. What you do (how you act)

2. Who you are (how you sound)

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Warning!

Outward in

NOTInward out

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What to own?

Emotional

high

ground

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What to sell?

What the buyer wants

NOTwhat the seller has.

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How to do it?

1. Paper the walls

2. Interrogate

3. Reduce4. Research

5. (Re)Design

6. Stop

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B2B

 Authority

B2C

Humanity

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Market Realities

Emotions are your currency

Business is irrevocably social

Top down control lost to bottom up community

Technology changes, values don¶t

Shared values leverage community

Expand self-interest to include greater good

Look to community for profit, IP and longevity

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Clear?

To leverage community commit to a purpose

that serves the greater good based on

authentic core values.

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Yoda Moment 1

Technology is teaching us to be human again.

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Yoda Moment 2

When you own the relationship

you own everything.

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Yoda Moment 3

Companies will be distinguished by

the quality of their listening.

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Branding and Naming

It not what you do, it¶s who you are.

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How do I know I got it right?

Reverse

Elevator 

Pitch

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Blogger: www.simonmainwaring.com

Twitter: @simonmainwaring