silvia fossati - internet stimola la creatività

Internet stimola la creatività

Silvia Fossati Co-founder & Communication Manager at

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“The Rise of the Creative Class” (Richard Florida, 2002)

Hey, mind the Creative Class!

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“The Creative Class describes 150 million workers worldwide and includes of two segments of workers.

CREATIVE PROFESSIONALS: these professionals are the classic knowledge-based workers and include those working in healthcare, business & finance,

the legal sector and education.

“The Rise of the Creative Class” (Richard Florida, 2002)

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SUPER-CREATIVE CORE: these workers include scientists, engineers, techies,

innovators and researchers as well as artists, designers, writers and musicians.

The Creative Class is the core force of economic growth in our future economy.”

“The Rise of the Creative Class” (Richard Florida, 2002)

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1. CREATIVITÀ

TECNOLOGICA

“The Rise of the Creative Class” (Richard Florida, 2002)

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2. CREATIVITÀ

ECONOMICA

“The Rise of the Creative Class” (Richard Florida, 2002)

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3. CREATIVITÀ

ARTISTICO -

CULTURALE

“The Rise of the Creative Class” (Richard Florida, 2002)

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Italian Way o Silicon Valley?

“The Rise of the Creative Class” (Richard Florida, 2002)

TERRITORIO

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Benchmark?!

Fonte: “Kreativwirtscahft Berlin” – komm.mix berlin (2008)

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Internet fa da ponte e stimola su tutti i fronti la creatività.

Tecnologica Economica

Culturale

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+

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Ruolo di Internet nella realizzazione del progetto COLORISED®

Rapidi tempi di apertura Ottimizzazione investimenti iniziali e costi fissi

Periodo di test a basso costo Feedback immediati e relativi re-assets

Varietà prodotti con magazzino ridotto

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FLESSIBILITÀ

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Internet Better Public Relations

vs

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Internet Better Public Relations

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CONCLUSIONI

“Internet mi ha permesso di dedicarmi ad un progetto tutto mio prima di quanto avessi mai immaginato e ha reso la mia professione più immediata e divertente.“

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www.colorised-shirt.cominfo@colorised-shirt.comTwitter: @COLORISEDSkype: COLORISED line

silvia@colorised-shirt.comTwitter: @Silvia_Fossati

LinkedIn: silviafossatiSkype: Silviaeffe

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Video„Boardroom tweets YouTube Channel lewispr

Bibliografia

Florida, R. The Rise of the Creative Class (2002)komm.mix berlin (UdK) Kreativwirtschaft Berlin per BWG e.V. (2008)

www.creativeclass.comwww.bwg-ev.net

Websites