sietar europa conference valencia 21.05.2015...

Power of Visual Storytelling

Joanna Sell Intercultural Trainer & Coach

SIETAR EUROPA Conference

Valencia 21.05.2015

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

LET‘S TALK ABOUT STORYTELLING

Narración de historias Narrativa Сказительство

故事 Storytelling การเล่าเรื่อง

Narração de histórias 스토리텔링 Fortælling Narracja

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

POWER OF A STORY

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

WHAT ABOUT YOU?

What is your story?�

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

TYPES OF STORIES

n  Source of the graphics: http://www.annettesimmons.com/the-six-kinds-of-stories/

n  Source of the content: Anette Simons, Story Factor, 2006

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

WHY STORYTELLING?

All the human beings have the need to tell and listen to stories�

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

WHY STORYTELLING?

ARISTOTLE

Educating the mind without educating the heart is no education at all.�

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

Sight is our most dominant sense�

WHY VISUAL STORYTELLING?

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

WHY USE STORYTELLING IN THE INTERCULTURAL LEARNING

BECAUSE:

n Storytelling is about building a relationship that enables learning. (...) Stories enable us to engage with new knowledge, broader perspectives, and expanded possibilities because we encounter them in the familiar territory of human experience. Marsha, Rossiter, Narrative and Stories in Adult Teaching and Learning, 2002

n Stories are believable, rememberable and entertaining. Neuhauser,P.C. Corporate Legends and Lore: The Power of Storytelling as a Management Tool. New York: McGraw-Hill, 1993.

n Stories of achievement and transformation can function as motivators, pathfinders, and sources of encouragement. Clark, M. C. Off the Beaten Path: Some Creative Approaches to Adult Learning.i� New Directions for Adult and Continuing Education no. 89 (Spring 2001): 83-91.

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

WHY USE STORYTELLING IN THE INTERCULTURAL LEARNING

Stories can bridge cultural gaps�

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

WHY USE STORYTELLING IN THE INTERCULTURAL LEARNING

ENCOURAGE REFLECTION

PERSONALISE THE

LEARNING

RETAIN KNOWLEDGE

& EXPERIENCE

AWAKE EMOTIONS

ENCOURAGE DISCUSSIONS

MOVE BEYOND FACTS &

DATA

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

Why should we be conscious of the choice of visual stories?

n  We interpret things significantly faster with vision than with other senses.

n  We interpret the stories through our own cultural background and visual stories might be misunderstood.

n  We should highlight the zooming in & out effects to underline that what we show is just a piece of the much more complex whole.

n  We tend to simplify things and that can lead to stereotyping.

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

WHERE TO LOOK FOR & HOW TO CREATE VISUAL STORIES?

n Short Videos�

n Maps �Photography� Graphic Recordings�Infographics �

Memes� Maps �Videos�

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

WHERE TO LOOK FOR?

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

WHERE TO LOOK FOR?

n  Museums

n  Exhibitions

n  Happenings

n  Etc...

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

VISUAL METAPHORS

�Visual metaphors of yesterday

�

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

Gabon Tell me the story of your culture�

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

Gabun

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

Tell me your story of the culture�

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

China

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

Turkey

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

Germany

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

POWERFUL VISUAL STORIES

n  are simple – in order to avoid the black and white scenarios we need to encourage each other to tell the STORIES.

n  invite to discussions – and that is why we need to describe and interprete rather than judge – we need the STORIES.

n  are easily remembered – provided they tell the story that is appealing to the listeners.

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

VISUAL STORIES TOOLS

Designing Value Squares of cultural opposites with the graphics East meets West by Yang Liu

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

VISUAL STORIES TOOLS

Memory „History of ART“ used in the Project

„Europe‘s Faces“ to highlight the cultural

diversity of Europe in the past and today Europe.

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

VISUAL STORIES TOOLS

Teams can use the Story Cubes as a creative problem solving tool.

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

Storytelling is about...

UTHENTICITY of your story (tuning in with your listeners)

UILDING Relationships OURAGE to be vulnerable & share your stories

TYPES OF STORIES WHY STORYTELLING VISUAL STORIES STORIES ON CULTURE GUIDELINES�

CONTACT: Joanna Sell Intercultural Compass j.sell@interculturalcompass.com

Michelangelo

The greater danger for most of us lies not in setting our aim high and falling short; but in setting our aim too low, and achieving it.