showing your brand story online

meta tationTATIONTELLING YOUR BRAND STORY ONLINE

FITC TORONTOAPRIL 29, 2014

Telling your Brand Story Online

@metajive

We are an independently owned interactive studio focused on partnerships

to create exceptional experiences.

We are an independently owned interactive studio focused on partnerships

to create exceptional experiences.

METAJIVE’S MISSION IS TO

FOR USERS, CLIENTS AND EMPLOYEES

CREATE GREAT EXPERIENCES

METAJIVE’S MISSION IS TO

FOR USERS, CLIENTS AND EMPLOYEES

CREATE GREAT EXPERIENCES

METAJIVE’S MISSION IS TO

FOR USERS, CLIENTS AND EMPLOYEES

CREATE GREAT EXPERIENCES

METAJIVE’S MISSION IS TO

FOR USERS, CLIENTS AND EMPLOYEES

CREATE GREAT EXPERIENCES

BRAND

origins of branding

sure logos are important but why….

t$35

Value:

$15,000,000,000

PRO TIP #1: Be Different

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PRO TIP #2: Know Your WHY

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glassy baby brand

glassy baby brand* apparently no one

tells her no

glassy baby brand

PRO TIP #3: Know Your Audience

glassy baby brand

glassy baby brand

PRO TIP #4: Make It All Cohesive

APP GEAR PROJECT

APP GEAR PROJECT

TV COMMERCIAL mONTAGE

STORY

steven king

PRO TIP #5: Leave Nothing To Chance

Why Do Brands Use Stories?

A good story connects the brands values with your own

TIP #6: Show Your Strengths !

VIRGIN AMERICA PROEJCT

ONLINE

Why is telling a story online different?

TIP #7: Let The Content Guide You

EB PROJECT

EB PROJECT

TIP #8: Organize Your Story In

bite size pieces

TIP #9: Create Something

Memorable

“You should be able to cover up the logo and still identify the company because the look

and feel is so distinctive.” !

— Michael Bierut

thumb over magazine ad

show app

show leaderboard

TIP #10: Keep It Simple

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be bold

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be different

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be strong

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play long

thank youTHANK YOU

dave@metajive.com 858.259.5483 @metajive.com