show me the money
Post on 24-Feb-2016
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SHOW ME THE MONEY
More Than
A FIELD GUIDE TO PHILANTHROPY
Who Are They?
Care and Feeding?
How Do They Behave?
Where Are They Found?
The Sector is Big and Diverse
80,000 Foundations + Individual Donors, Trusts and Funds
HNWI/Fs
Trusts
Donor Advised Funds
$126 billion/year
Organized Philanthropy
• 3600 Foundations > $1 million or $100,000 per year
• 36% have > 1 staff• 4% have > 20 staff
$43 billion/year
Different Foundation Types HaveDifferent Drivers
2007 Giving$44 billion
Sources: Foundation Center, Council on Foundations
What Grant Dollars Support
Vu lne rab le o lde r you th?
As a named category – i nv i s ib l e
Embedded in large categories – s i gn ifican t
Where Grant Dollars Go% of grant dollars
Site Level – 76%
National Level – 19%
Not Evenly Distributed
Funders Bring Resources of Many Kinds
Around Your Work• Knowledge• Connections• Access and Influence• Credibility and Cover• Convening and
Bridge Building• Dollars• And more
In Their Other Work• Complementary
grantmaking• Collaborating
organizations• Capacity building• And more
Raising Money for Our Work
Making Our Work a Compelling Giving Opportunity
Compelling
• This is an important problem!
• This is the right opportunity to get involved to make the biggest difference!
• This is the right time!
• This will make more difference than competing giving opportunities!
Considerations for Most Donors• My “head” and “heart” need to be engaged.• I want to be involved in important issues; but I
want to know that tough problems can be solved.
• I want to know what I’m getting into and how I’m getting out.
• I need credible reasons for confidence that this will work.
• I need to see how this advances my work.
Custom Fitting the Opportunity
• I make a consequential contribution … as I define it, whatever role.
• As much information and engagement as I want.
• Impact at the level I’m interested in.
• Impact on the issues I’m passionate about.
Find a fit with donor’s interests
Find a fit with donor’s style
Transformative
• Tough problem and solvable
Social Costs
• Consequential, make a big difference
Use Data and Stories
• Invoke personal experience, everybody is an expert
Leverage and Partnership
• Amplifies each donor’s contributions
What works in your site?
Positioning the Work
Having the Right Stuff is not Enough
Converting Friends into Donors
SpecificGeneral
Aware
Interested
Willing to explore
Prepared for an “ask”
First investment
Finding Friends
Connector
Influencer
Knowledge broker
Financial Resource
s
Credibility
Ways to Do Your Homework
• Key informants, “mavens”
• Foundation Center– Foundation Directory Online
• Regional Associations of Grantmakers
• Community Foundations
It Takes Timeand Continuous Work
to Move Along the Pathway
Engaging Local Funders in Nebraska
Playing it Out in the Real World
IDA Match
Should be Easy
• Straightforward, easy to understand
• Direct impact
• Tangible, measurable
• Incentives and self-help appeals to a wide range of donors
Has Challenges
• Recurring cost
• Unknown amount
• No obvious exit
• Risk of being the final funder, left holding the bag
What Appeals to Donors?
• Opportunity to invest to direct ly change l ives , and for a modest investment.
• An easy investment to make.• The “match” principle – donors’ donations
are earned by recipients’ work and savings.• Leverage – the value of a donors
investment is doubled by the match and expanded because of the other supports and strategies.
• Provision of financial education and asset-specific training assure donors the benefits to youth are lasting , transformative.
• Ability to “know ” the youth – directly or indirectly through stories.
• The policy dimension – I’m valued for my voice as well as my money.
• Data, data, data – Accountabi l i ty and ability to know the actual savings, asset purchases.
Recipe for the Long Term?
• Plan A: Policy – e.g. Langevin Stark bill. AFIA reauthorization
• Plan B: Widen the Pool– A few seed funders?– Larger number of relatively smaller investments?
• Plan C: Innovation– Sustainable, self-financing structures?– Endowment?– Dedicated interest or other revenue stream?
Maine has been thinking about this …
The Good News For Al l of Us
In Closing
• Your issue is compelling.• You are making a
difference.• You have data.• You have stories and
storytellers.• You have friends. • Your friends have
friends.
• Use all your assets.
• Good luck!
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