should you spend your time and money on facebook? 5 questions to ask yourself

Should You Spend Your Time and Money on Facebook?Five Questions to Ask Yourself

Phyllis Khare

Senior Content Director MyPath101.com

Guest Presenter for Social Media Examiner’s Small Business Summit and Facebook Marketing Summit

Co-Founder of Social Media Manager School

Connect on Twitter

@PhyllisKhare

#SCOREwebinar

#smallbiz

#socialmedia

3

Facebook has publicly admitted that organic reach for businesses will fall in 2014.

Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?

Question #1

thriving community

on Facebook?Do you *already* have a

6

If YES...

• Monitor Insights daily

• Use fan-targeted ads

• Double your efforts to move your

fans to your email list

7

8

9

Learn the Vocabulary:●Newsfeed Ads●Sponsored Post Ads●Conversion Pixels●Targeted Audiences●Look-Alike Audiences

10

Move Fans to Email List

11

If NO (you don’t have an existing…)

• Answer the other questions…

• Revisit your Facebook marketing

strategy

• Facebook is now pay to play -- Make

sure you have a budget for ads12

Question #2

staying on Facebook?Is your *ideal customer*

13

Moving demographic

• Over 45 - staying on Facebook

• Under 25 - moving away from Facebook

• Parents - staying on Facebook

• Single - moving away from Facebook

14

Where are they going?

Instagram

Pinterest

G+

YouTube

15

Question #3

is your customer using

to enjoy Facebook?What interface

16

Do you show up well on mobile?

Check your website

Check your sales pages

Check your Facebook Page

Check your links

Check your ad links

Check Google Analytics for your website traffic - social and device

17

Google Analytics

Social Traffic

Question #4

Do you have amarketing budget?

20

Facebook Ads

http://phylliskhare.com/AdsFB

Andrea Vahl

Jon Loomer

Amy Porterfield

21

Typical Budget

Social Media Manager $400 -- $1000/month

Facebook Ads Management $75 -- $500/month

Facebook Ads $10 - $100/day

Time to learn how to do these things

Time to analyze reports

22

Question #5

to want to be connected

to a social community?Is it the *nature of your customer*

23

Part 2...

to develop a “company voice?” Would it seem ridiculous

24

Research a bit

http://www.buzzfeed.com/copyranter

25

Circling back to answer the main question --

your time and money

on Facebook?

Should you spend

26

Review

1. Do you already have a thriving community on Facebook?

2. Is your ideal customer staying on Facebook?

3. What interface is your customer using to enjoy Facebook?

4. Do you have a marketing budget?

5. Is it the nature of your customer to want to be connected

to a social community? 27

Results

Mostly YES - then spend time and money on FB

Mostly NO - (especially if you answered No to #1 and #5) “Yellow Page” type FB Page - minimum time and money spent on FB

All No - offline, email, test YouTube and Pinterest28

Questions?

@PhyllisKhare

#SCOREwebinar#smallbiz#socialmedia

29

For You

http://phylliskhare.com/checklist

http://phylliskhare.com/strategicplan

30