shorty powerpoint

VH1.tumblr.com

BFFs with Barack Obama, dating AfterElton and GIFing it all!

VH1 + Barack Obama

After finding a fan’s post about her love for Barack Obama Tumblr and VH1 Tumblr, we reblogged and engaged with her.

Little did we know…. Barack Obama would reblog us and start a grand GIF war using Darren Crisss (one of Tumblr’s favorite topics) to promote voter registration.

The War (We won)

The Fans

The Vhelton Story

• In an effort to support sister Tumblrs within the Viacom network, VH1 reblogged support for a AfterElton poll about fandom shipping (supporting different pairings of characters from TV shows)

• By supporting a particular ship (Sterek – two characters on Teen Wolf) and bantering with AfterElton, fans started to ship the two blogs together, calling us Vhelton.

• Other Tumblrs like EW (involved in the original poll creation) and Teen Wolf commented in the exchange and thus became characters within the meta Vhelton shipping story.

The Initial Banter

The Fans React

Fan Fiction

The Press Responds!

Live-GIF Efforts

• Pass The Bowl – Our Live-GIF Q&A for celebrities that come through our morning show, Big Morning Buzz with Carrie Keagan.– Celebs answer questions left by previous guests– We GIF their responses and feature them on Tumblr

• GIF Booths at the Do Something Awards + Divas Live– Bring celebs from the red carpet into our GIF Booth to

make a four-frame instant GIF– Populate our Tumblr night of show with these live GIFs

to add behind the scenes appeal to our coverage of the event.

Examples