shopline- 自助電商教室 social commerce 社交商務
Post on 15-Apr-2017
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Social Commerce
Randal Hung Marketing And Growth Manager At Shopline
Home24 LazadaZalora Hotels.com
SEO
Agenda •
•
•
•
•
•
Social Commerce
…
KPI
Social Commerce
Monthly Active Users
1590
400
320
300
100
100 400,000,000 800,000,000 1,200,000,000
million
Google+
Pinterest 0Source:CAVE social
Social Commerce
Facebook vs Instagram
1.49billion 300million
#hashtag
1.
2. #hashtag
IG
Social Commerce
IG
message
KPI
Social Commerce
UTM link
UTM link
UTM Links
UTM
1)
2)
3)
UTM Google Analytics
UTM
Final URL
UTM Parameters:
utm_source
utm_medium
utm_campaign
UTM
UTM link
UTM
/
Social Commerce
Buffer
…
Co Schedule Hootsuite iconosquare(for IG)
fanpage karma sendible crowdbooster uintly
Social Commerce
-
-
-Lamour
IG
hashtag
FB
UTM Link
FB
GA UTM link=
QR CODE
http://shopline.hk/blog/social-commerce
Social Commerce
…
KPI
YA!
Thank You
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