shoemake portfolio 2011

Barnum’s Animals has a fantastic brand loyalty and the attention of children everywhere for a few minutes each day. They should capitalize on that.

Politicians are always in season, and I have found none is more effective than a Newt Gingrich Midge.

The Kelly Rippa Nymph is a very effective pattern when waters turn icy cold during those winter months.

Fly Tying TechniquesI think it’s important as a creative to have a hobby outside of advertising. For my money, there’s fewer things more rewarding than tying a convincing fly to catch a trout in your favorite river. Lately I’ve been experimenting with celebrity flies with great results.

Visual Thesaurus is a fun way to interact with synonyms. People just need to be invited to play.

Atlanta Bread is a bakery/sandwich shop targeted at suburban soccer moms. We did some in-store signage and posters for them.

And then there’s always the creative that a client just doesn’t appreciate:

EDUCATION ADVERTISING BRUNNER ATLANTA GA COPYWRITER SEPTEMBER 2010 - PRESENT

THE CREATIVE CIRCUS ATLANTA GA INSTRUCTOR APRIL 2011 - PRESENT

MCKEE WALLWORK CLEVELAND ALBUQUERQUE NM FREELANCE COPYWRITER JULY 2010

PUBLICIS IN THE WEST SEATTLE WA JR. AE T-MOBILE DIGITAL, JULY 2008 - APRIL 2009

ENGINEERING HALLIBURTON ENERGY SERVICES GRAND JUNCTION CO FRAC ENGINEER JUNE 2005 - NOVEMBER 2006

DRIVING LUMBER

84 LUMBER AMARILLO TX TRUCK DRIVER JANUARY - MAY 2008 HARBERT LUMBER GRAND JUNCTION CO TRUCK DRIVER MAY - SEPTEMBER 2007

VOLUNTEERING

TWAW BELIZE, CENTRAL AMERICA CONSTRUCTION PROJECTS SEPTEMBER - DECEMBER 2007 IMB WORLD WARSAW, POLAND ENGLISH TEACHER APRIL - JUNE 2005

ACADEMICS

THE CREATIVE CIRCUS ATLANTA GA COPYWRITING SPRING 2009 - NOW

TEXAS A&M UNIVERSITY COLLEGE STATION TX B.S. ECONOMICS 2004

AMARILLO COLLEGE AMARILLO TX A.A. MASS COMM 2001

RECOGNITION

CMYK MAGAZINE ISSUE 47 JUNE 2010 D&AD 2010