shine perfume
Post on 29-Jun-2015
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Gobe (2013) – The emotional aspect of products and their distribution systems that will be the key difference between the consumers ultimate choice and price they will pay.
SHINE
SHINE- WOMANIs:• Classy• Confident• Beautiful• One of a kind• LoyalThese are all qualities a diamond inhibits as well.
TARGET MARKET• Young female
demographic
• 18-30 years old
• Work with disposable income
SHINE• Symbols, qualities and characteristics
specifically chosen to show what a SHINE woman embodies.
• Represents a natural aura without diamonds and jewels.
• Everyday girl can SHINE
SHINE• Round gem with kaleidoscope of
dazzling facets. • Diamond – represent SHINE to
our audience• Diamonds are a girls best friend,
thus making our product SHINE dependable
SHINE • Background song – Rhianna Diamonds • This specific music choice will appeal to the
target audience• Incorperate
entertainment factor • Lyrics aid to imbed
product qualities.
SHINE
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