shifting design paradigms a 2011 perspective on addie and isd c indy e dwards copyright 2011...

Shifting Design Paradigms

A 2011 Perspective onADDIE and ISD

Cindy Edwards

Copyright 2011 Instructional Design Education Associates

The Plan

• Perceptions and needs – 3 angles• Influence of Technology on Process• Learning Technology Development• New Look at ADDIE

Online Learning

Who we are

What is your role?

Designer

Developer

Trainer/instructor

Manager/supervisor

Director/C-level

Combo

n = 48

Our Perceptions

• One-dimensional…boring• Ugh! …too much time & work • …live course…Webex• Simple to use, not paper, set own

pace• Needs interaction…not just reading• Sitting, interacting with information• Asynchronous

Challenges from Online Learning

Our Challenge: Maintainability

Rapid design and development

Easy editing and revision

Interactions, interest, user control

Maximize value of training

Organization Perceptions

• Time and effort• Outside vendor use• Access for remote learners• Lack of interactivity with others• Computer skills and learning styles• Inability to observe visually

Org Challenge: Sustainability

Efficiency

Low operational impact; control

Departmental cross-pollination

High ROI; control

Learner Perceptions

• Low instructor immediacy• Disconnection, no interactions• Course holding their interest• No Engagement with content• Fear of technology• Time management

Learner Challenge: Attainability

Convenience, just-in-time

Ease of use

Benefits, WIIFM

Interaction, group cohesion

Window of Viability

100%

0% 100%

Sustainable

Attainable

Window of Viability

100%

0% 100%

Sustainable

Attainable

F2F compliance course

Workgroup Blog

Self-paced EPSS

LMS Course

Product Support Wiki

Virtual Worlds

Viability Curve

100%

0% 100%

Sustainable

Attainable

<efficiency………resiliency>

Viable

So what?

What process do you follow?

Face to Face Online

ADDIEOther

ADDIEOther

Industry Influences

Military:ISD

efficiency, learning styles

large audiences

System Theory: Dick & Carey

design as a systemcontext, content,

learning, and instruction

Management:PDCA

quality controlplan-do-check-act

Technology: Rapid Development

minimal planning, prototyping,

iterative development

1940

1960

1980

20001984

Analyze

Design

Develop

Implement

Evaluate

Instructional Design

Analyze

Design

Build

Test

Deploy

Web Design

ADDIE Paradigm

Analyze

Design

Develop

Implement Evaluate

In Search of the Elusive ADDIE Model

Michael Molenda2007 ISPI

ADDIE

sucks!

…or does it?

Does not appear to be scalable Model not iterative Holistic, cannot be split up to speed

up

Covers basic needs Co-exists with other processes Not just for novices “Production” model Provides legitimacy in simple terms

What tools do you use?

In-Class

• PowerPoint• Research• Group work• Live demos• Handouts• Case studies• LMS

Online

• PowerPoint• PCs• Labs• Self-paced• Discussions• Captivate• Webex• LMS• Tests

Tools used to enhance learning…

In-Class

• PowerPoint• Telephone Conference• Internet Conference• Interactive Voting• Webinar• LMS• Self-paced courses

Online

• Webinars• PowerPoint• Internet Conference• Telephone Conference• LMS• Self-paced courses• Interactive Voting

ISD Web Design

Phase III: Production• Learning object(s)• Usability testing• Evaluation & maintainance

Phase II: Preparation• Task analysis• Learning objectives• Content & navigation• Storyboards & prototypes

Phase I: Planning• Scope, schedule, and cost• Learners, context, constraints• Look and feel

Flexible Design

Analyze

Design

Develop

Implement

Evaluate

Analyze

Design

Build

Test

Deploy

Woe am I without ADDIE!!

New ADDIE Model

Organization Focus Training Pro Focus Learner focus

E

A D DI EA

DD I

E

A D

DI

Scenario: Product support wiki for traveling sales staff

Resource Requirements

Organization Focus Training Pro Focus Learner focus

E

A D DI EA

DD I

E

A D

DI

Who will support D & D?Why is Organization E bigger than yours?

How does this relate to the Viability?

After the Fact

• Perceptions and needs –> 3 angles• Influence of technology on learning• Learning + Technology = New Paradigm• ADDIE reused and recycled

Shifting Design Paradigms

A 2011 Perspective onADDIE and ISD

Copyright 2011Instructional Design Education Associates

Cindy Edwards 916.834.2442 cindy@ideassoc.com

ideassoc.com

Copyright 2011Instructional Design Education Associates