seven technology trends changing marketing & the cmo

Post on 18-Sep-2014

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A look into the seven global trends changing marketing and the Chief Marketing Officer.

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66% of U.S. consumers have made a purchase as a result of an offer received by email.Channel Preference Survey, ExactTarget

75% of social media users say email is the best way for companies to communicate. Channel Preference Survey, ExactTarget

Channel Preference Survey, ExactTarget

77% of U.S. consumers prefer to receive permission-based promotional offers via email.

Channel Preference Survey, ExactTarget

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