seven steps to winning your digital audience
Post on 20-Jun-2015
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PUSH
• Engagement • Retention • Interaction • Re-activation • Intimacy
• Influence• Brevity • Accessibility• Interaction • Versatility
• Connection• Self-Expression• Entertainment• Discovery• Control
• Familiarity • Manageability • Trust & Privacy• Relevancy • Exclusivity
SMS
• Immediacy • Action• Portability • Intimacy • Disruption
PUSH
66% use daily
78% use daily
87% use daily
58% use daily
50% use daily
SMS IS A CRITICAL CHANNEL IN MOBILE STRATEGY
• 70% of feature phone owners don’t plan to buy a smartphone as their next device (Feb 2012) – They plan to sign up for two more
years of service on their regular handsets
• 78% of smartphone users SMS daily.
• 33% of smartphone users SMS constantly throughout the day.
80%of consumers are
more loyal to retail than any other industry
Forrester Research
77% Prefer…Email for Promotional Msg
ExactTarget SFF #14: The 2012 Channel Preference Survey
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